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It’s a mad, mad, multichannel world

It’s a mad, mad, multichannel world

You must be mad to be a digital marketer. Just look at what’s going on with the consumer journey: it’s a tangled maze of channels and devices. But cheer up; it’s only going to get worse! New digital channels and

Posted in Advertising

It’s not just about the new: don’t forget your existing customers

It’s not just about the new: don’t forget your existing customers

Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our

Posted in Advertising

Google PLA comes to Europe

Google PLA comes to Europe

Select European countries, including the UK, Germany, France, Italy, Spain, the Netherlands and Switzerland, will see the arrival of Google Product Listing Ads (PLAs) from February 13th, 2013. The move will be the end to free traffic from Google shopping

Posted in Advertising
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