Blog Archives

Online Holiday Shopping Forecast and Trends 2013

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This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing

[Infographic] Optimising Paid Media

QDIB - Adobe UK Final-mini

Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

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Posted in Advertising

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Marketing

LinkedIn rolls out Sponsored Updates

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Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

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Posted in Advertising, Digital Marketing, Social Marketing

The switch is on: Google AdWords moves to Enhanced Campaigns

enhanced campaigns

Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and

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Posted in Advertising, Digital Marketing

Twitter’s new ads experiment: cookies and CRM

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Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Marketing, Web Experience Management

#Hashtags, hashtags everywhere!

Von „memegenerator.net“

In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said “…hashtags will be clickable on Facebook…  allow you

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Posted in Advertising, Social Marketing

Click Here: Adobe research shows marketers are missing the digital mark

Click Here: The State of Online Advertising

Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying.

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Posted in Advertising, Digital Marketing, Social Marketing

UK Snapshot: Digital playing catch up to old school advertising

Click here

Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said

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Posted in Advertising

It’s not just about the new: don’t forget your existing customers

Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our

Posted in Advertising, Digital Marketing, Web Experience Management
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