Blog Archives

Are we nearly there yet? The journey from Content Management to Customer Experience Management

Are we there yet?

I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The

Tagged with: ,
Posted in Analytics, Digital Marketing

Latency in SiteCatalyst 15

[Screenshot]

One of the most talked-about changes from SiteCatalyst 14 to SiteCatalyst 15 is the way data is processed and how long it takes until activity on the site is visible in the reporting – the so called “latency”. SiteCatalyst collects

Tagged with: ,
Posted in Analytics

The Power of Analytics Driven Testing: Top Tool Tips

sitecat_tt_1

This post was writ­ten by Rich Page, Web­site Opti­misa­tion Spe­cial­ist and for­mer Adobe Con­ver­sion Solu­tion Spe­cial­ist.  Rich has been ana­lysing, test­ing and opti­mis­ing web­sites for over 10 years, from the some of the biggest For­tune 500 web­sites to small e-commerce websites. Are

Tagged with: , , , ,
Posted in Analytics, Testing & Targeting

The Top 12 Most Tweeted Designers from #LFW 2013

LFW Infographic

Adobe Social tracked conversations across the web, surrounding twenty designers over the course of London Fashion Week 2013. Check out who were the hottest twelve designers who garnered the most mentions about their work at LFW this year!

Posted in Analytics, Social Marketing

Using customer analytics to get personal

Using customer analytics to get personal

Cus­tomers now expect per­son­alised expe­ri­ences. So if you want to stay ahead of the com­pe­ti­tion, using cus­tomer ana­lyt­ics to per­son­alise is a must. Orches­trat­ing the mul­ti­tude of com­po­nents involved is not easy, espe­cially when you also con­sider the increas­ing num­ber of

Posted in Analytics, Web Experience Management
Join our community