Blog Archives

Online Holiday Shopping Forecast and Trends 2013

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This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Media

UK Marketers in Need of #MarketingTherapy

At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting

Using Net Promoter Score to help improve customer experience

Closed Loop Net Promoter Score Management

Companies are continually looking for ways to improve the customer experience they provide and to put their customers at the heart of everything they do. A popular strategy to help achieve this is to listen to the Voice of the

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Posted in Analytics, Digital Marketing, Social Media

Big Data: Friend or Foe?

BigData

That was the topic of yesterday’s #BigDataChat, a live online discussion hosted by the Guardian, exploring the relationship between Big Data and digital marketing. If you missed it, here is a quick wrap-up. Our  own Jamie Brighton, Product Marketing Manager

Posted in Analytics, Digital Marketing

Latency in SiteCatalyst 15

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One of the most talked-about changes from SiteCatalyst 14 to SiteCatalyst 15 is the way data is processed and how long it takes until activity on the site is visible in the reporting – the so called “latency”. SiteCatalyst collects

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Posted in Analytics

The Power of Analytics Driven Testing: Top Tool Tips

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This post was writ­ten by Rich Page, Web­site Opti­misa­tion Spe­cial­ist and for­mer Adobe Con­ver­sion Solu­tion Spe­cial­ist.  Rich has been ana­lysing, test­ing and opti­mis­ing web­sites for over 10 years, from the some of the biggest For­tune 500 web­sites to small e-commerce websites. Are

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Posted in Analytics, Testing & Targeting

The Top 12 Most Tweeted Designers from #LFW 2013

LFW Infographic

Adobe Social tracked conversations across the web, surrounding twenty designers over the course of London Fashion Week 2013. Check out who were the hottest twelve designers who garnered the most mentions about their work at LFW this year!

Posted in Analytics, Social Media

Using customer analytics to get personal

Using customer analytics to get personal

Cus­tomers now expect per­son­alised expe­ri­ences. So if you want to stay ahead of the com­pe­ti­tion, using cus­tomer ana­lyt­ics to per­son­alise is a must. Orches­trat­ing the mul­ti­tude of com­po­nents involved is not easy, espe­cially when you also con­sider the increas­ing num­ber of

Posted in Analytics, Web Experience Management
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