Blog Archives

Adobe at dmexco: the overview

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Last week, I attended the world’s largest digital marketing conference in Cologne. As a digital marketer, you’re sure to know this is dmexco. With over 30,000 attendees and 800 exhibitors, it’s a hub for digital marketers to talk about all

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Adobe and Publicis Groupe Team Up: News from dmexco 2014

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Having lived and worked in Germany for four years, I’ve grown to deeply appreciate the innovation powerhouse the country has become over the past several decades (some even argue it now dominates the U.S. in this regard), and I always

Posted in Digital Marketing

Digital Transformation Needs Marketing & IT to Align

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Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing.

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Entering New Dimensions – Adobe at dmexco 2014

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Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This year our very own Brad Rencher, SVP &

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Adobe Summit EMEA: Day 2 Overview

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Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th

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Adobe Summit EMEA: Day 1 Overview

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Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over

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Make Your Tweet Count!

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Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through enterprise. Young Enterprise has changed the

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Pre-Adobe Summit Introduction: Ben Donkor

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Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with excitement. This year’s Summit will be bigger than ever,

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Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

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To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across

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Mark Zablan, President of Adobe EMEA, on Marketing Reinvention & Adobe Summit

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Adobe Summit is just days away (May 14-15, 2014) and the excitement is building! Over the past days and weeks we have had the pleasure of chatting to some of the speakers in advance of Summit, such as: Justin (JC)

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