In this edition of Marketing Minutes, LeWeb founder Loïc Le Meur discusses the conference’s next theme, The New Sharing Economy and how businesses are adapting for this new economic model. Loïc highlights some great examples of how the changing economic climate has…
Social media is still a young industry, says Jeremy Waite, Adobe’s head of social strategy for EMEA. He’s right. A few years ago many of us were only dabbling with MySpace, Twitter and Facebook. Now we have even more social…
We wanted to know – what are you using social media for in your digital marketing? So, we asked: #twitpoll What are you using twitter for as a digital marketer: A) Brand awarenessB) Lead generationC) Customer serviceD) Driving sales —…
Two weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It caught my attention when I first read…
I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The…
Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses. Think about this for a moment: how has mobile technology changed the way you live your life and consume information? There are reports…
The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference. Adobe VP Strategy and Business Development, John Mellor, kicked off day two…
Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent. This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So…
Not long to go till Adobe Summit hits London on 24-25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re…
Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our…
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