Blog Archives

Meet the Innovators & Thoughts Leaders at Adobe Summit

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It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together. 

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Posted in Digital Marketing

Justin (JC) Coghlan from Movember Speaking At Adobe Summit

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4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been

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Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Posted in Digital Marketing, Testing & Targeting

David Williams from ASOS Speaking at Adobe Summit

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For millions of twenty-something fashion lovers, ASOS is the go-to destination for inspiration, style tips and, of course, online shopping. With 8.2 million active users and shipping to over 234 countries, ASOS delivers the right fashion to fashionistas across the

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Take ‘The Great Marketing Measure’ and Test Your Creative or Analytical Mind

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As marketers, we’re accustomed to constantly analysing thought processes—whether they are connected to a campaign strategy, consumer behaviours, business results, or our own marketing minds. At Adobe, we’re passionate about enabling marketers to thrive in the digital age. And as

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Michael Acton Smith Speaking at Adobe Summit

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Mind Candy is ‘an entertainment company that creates magical brands with a digital heart’ and are the creators of Furi, Poppet, Luvli, Katsuma, Diavlo and Zommer (also known as Moshi Monsters). The man behind these hugely popular pet monsters -

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Dr David Cox from Headspace Speaking at Adobe Summit

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Headspace, the meditation experts, are on a mission. That mission is to get as many people in the world to practice meditation for 10 minutes a day, to help us experience a healthier a happier mind. We caught up with

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Will Hayward from BuzzFeed Speaking at Adobe Summit

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Second up in our series of blogs, where we get to know a little bit more about some of the speakers that will take to the stage at Adobe Summit in London (14-15 May), is Will Hayward, vice president of

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Posted in Digital Marketing

Amber Atherton Speaking At Adobe Summit EMEA

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With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Whatever your customers are experiencing—2014 is the year to improve it

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Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between? Well it’s no mystery this needs to change. In fact,

Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management
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