Blog Archives

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

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Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Work your Digital Advertising with the Power of Data

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Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make

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Posted in Advertising, Digital Marketing

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Combining the digital and the physical to create a superior in-store shopping experience

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It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

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In the past few years, the marketing industry has morphed into a digital steam engine, charging marketers through uncharted territories across social media, web content, media optimization and more. But marketers haven’t felt comfortable with this powerful innovation. How would

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Customer Experience and Content Marketing Top 2014 Digital Trends

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Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Which Social Networks Should You Care About in 2014?

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It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with

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Posted in Digital Marketing, Social Media

The U.K. Set to Lead Online Sales This Christmas

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As Christmas dawns around the world and the holiday shopping season officially comes to a close, retailers should be set to see record-breaking online sales this year thanks to huge spikes in mobile shopping, social media marketing, and increasingly more

Posted in Digital Marketing

Mobile Holiday Shopping Skyrocketing Across Europe

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This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of

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Posted in Analytics, Digital Marketing, Web Experience Management
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