Blog Archives

Marketing Minutes with Phillipa Snare, Microsoft UK

Marketing Minutes with Phillipa Snare

Microsoft UK’s CMO, Philippa Snare, joins us for our latest Marketing Minutes video. In this edition Philippa provides insight into the increasing trend of second screen behaviour and what this means for brands. She also shares some valuable advice for

Tagged with: , , , ,
Posted in Digital Marketing

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

Tagged with: , , ,
Posted in Digital Marketing

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

Tagged with: , , , , , ,
Posted in Advertising, Digital Marketing, Social Marketing

Marketing Minutes with Brian Solis, Altimeter Group

MM

Television, radio and the internet have changed society. What we do, where we go and how we do it has been affected, and marketers need to pay attention to this. Are you doing enough to get in front of consumers

Tagged with:
Posted in Digital Marketing

LinkedIn rolls out Sponsored Updates

linkedin_logo_11

Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

Tagged with: ,
Posted in Advertising, Digital Marketing, Social Marketing

Using Net Promoter Score to help improve customer experience

Closed Loop Net Promoter Score Management

Companies are continually looking for ways to improve the customer experience they provide and to put their customers at the heart of everything they do. A popular strategy to help achieve this is to listen to the Voice of the

Tagged with: , , , , ,
Posted in Analytics, Digital Marketing, Social Marketing

Adobe & Neolane: Under the Hood

00000_birdcage_title_slide_1920x1080_en

When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!

Tagged with: , , , , , , , ,
Posted in Digital Marketing

The switch is on: Google AdWords moves to Enhanced Campaigns

enhanced campaigns

Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and

Tagged with: ,
Posted in Advertising, Digital Marketing

Marketing Minutes with Alain Heureux

MM

The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for

Tagged with: , ,
Posted in Digital Marketing

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

Tagged with: , ,
Posted in Digital Marketing, Testing & Targeting
Join our community