Blog Archives

Ad network battle heats up as Facebook buys LiveRail

For years, Facebook has been focused on expanding its reach beyond Facebook.com and its acquisition of LiveRail is the latest step in diversifying its digital empire. Facebook already owns 1.3 BILLION eyeballs, one of the most important biddable media channels,

Posted in Advertising, Social Marketing

Tapping into the world of Facebook Lookalike Audiences

Lookalike Audience Creation in Adobe Media Optimizer

Facebook lookalike audiences have proven to be a very efficient way to get additional volume for your Facebook campaigns, while making sure that you are targeting audiences which are similar to your existing user base. Introduced in March 2013, Custom

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Posted in Social Marketing

Using Facebook Custom Audiences to find the right audience

Used by over 90% of businesses, there is no doubt that email is still one of the most popular channels with marketers. That said, as social networks, instant messaging and in app push notifications become more important, the increasing amount

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Posted in Social Marketing

Amber Atherton Speaking At Adobe Summit EMEA

Amber Atherton

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Whatever your customers are experiencing—2014 is the year to improve it

Quarterly Digital Trends screen shot

Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between? Well it’s no mystery this needs to change. In fact,

Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

In the past few years, the marketing industry has morphed into a digital steam engine, charging marketers through uncharted territories across social media, web content, media optimization and more. But marketers haven’t felt comfortable with this powerful innovation. How would

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management
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