Blog Archives

Customer Experience and Content Marketing Top 2014 Digital Trends

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Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Which Social Networks Should You Care About in 2014?

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It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with

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Posted in Digital Marketing, Social Media

Online Shoppers Turning To Mobile, Social During The Christmas Season

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To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And

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Posted in Advertising, Analytics, Digital Marketing, Social Media

Online Holiday Shopping Forecast and Trends 2013

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This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Media

UK Marketers in Need of #MarketingTherapy

At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting

“Social Media” is Dead. Long Live “Social Business”

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In many ways, I think this was the week that marked a shift in the social media industry in the UK. We’ve had the excitement of Social Media Week London and I’ve been judging of The Drum’s Social Buzz awards,

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Posted in Digital Marketing, Social Media

Infographic: The 80 rules of social media

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Some rules are written, some are unwritten, others are tweeted. Our Jeremy Waite gives you the 80 rules of social media in this infographic. Our favourite is number 5. What’s yours?  

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Posted in Social Media

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Media

LinkedIn rolls out Sponsored Updates

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Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

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Posted in Advertising, Digital Marketing, Social Media

Using Net Promoter Score to help improve customer experience

Closed Loop Net Promoter Score Management

Companies are continually looking for ways to improve the customer experience they provide and to put their customers at the heart of everything they do. A popular strategy to help achieve this is to listen to the Voice of the

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Posted in Analytics, Digital Marketing, Social Media
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