Blog Archives

Twitter’s new ads experiment: cookies and CRM

Tweetbutton

Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Marketing, Web Experience Management

#Hashtags, hashtags everywhere!

Von „memegenerator.net“

In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said “…hashtags will be clickable on Facebook…  allow you

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Posted in Advertising, Social Marketing

Click Here: Adobe research shows marketers are missing the digital mark

Click Here: The State of Online Advertising

Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying.

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Posted in Advertising, Digital Marketing, Social Marketing

What do you actually want from social media? Figure it out with the “Like-Cycle”

Like cycle

Social media is still a young industry, says Jeremy Waite, Adobe’s head of social strategy for EMEA. He’s right. A few years ago many of us were only dabbling with MySpace, Twitter and Facebook. Now we have even more social

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Posted in Digital Marketing, Social Marketing

Digital marketers, what are you using social media for?

Capture

We wanted to know – what are you using social media for in your digital marketing? So, we asked: #twitpoll What are you using twitter for as a digital marketer: A) Brand awarenessB) Lead generationC) Customer serviceD) Driving sales —

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Posted in Digital Marketing, Social Marketing

Is Social Media Becoming the Cocktail Party from Hell?

Two weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It caught my attention when I first read

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Posted in Digital Marketing, Social Marketing

How To Plan A Successful Social Media Campaign

How To Plan A Successful Social Media Campaign

It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that “things should be made simpler but not simple”. I’ve

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Posted in Social Marketing

Prove it: how brands are turning social buzz into actionable insights

Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

Listening to and engaging with the marketplace are just a few of the ways brands are taking advantage of the always-on and connected nature of social media. According to ABN Amro’s Gerard Lindeboom, “The customer owns social… we just have

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Posted in Social Marketing

“Just because you’re a Social Media Strategist, doesn’t mean you’re any good at strategy…”

Customer-Based Brand Equity model (CBBE, Keller, 2002, & Kotler/Pfoertsch, 2006), modified by Pyramid

It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so

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Posted in Digital Marketing, Social Marketing

The Top 12 Most Tweeted Designers from #LFW 2013

LFW Infographic

Adobe Social tracked conversations across the web, surrounding twenty designers over the course of London Fashion Week 2013. Check out who were the hottest twelve designers who garnered the most mentions about their work at LFW this year!

Posted in Analytics, Social Marketing
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