Blog Archives

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

UK Marketers in Need of #MarketingTherapy

At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a

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Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

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Posted in Digital Marketing, Testing & Targeting

The Power of Analytics Driven Testing: Top Tool Tips

sitecat_tt_1

This post was writ­ten by Rich Page, Web­site Opti­misa­tion Spe­cial­ist and for­mer Adobe Con­ver­sion Solu­tion Spe­cial­ist.  Rich has been ana­lysing, test­ing and opti­mis­ing web­sites for over 10 years, from the some of the biggest For­tune 500 web­sites to small e-commerce websites. Are

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Posted in Analytics, Testing & Targeting
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