Blog Archives

Amber Atherton Speaking At Adobe Summit EMEA

Amber Atherton

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Whatever your customers are experiencing—2014 is the year to improve it

Quarterly Digital Trends screen shot

Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between? Well it’s no mystery this needs to change. In fact,

Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

In the past few years, the marketing industry has morphed into a digital steam engine, charging marketers through uncharted territories across social media, web content, media optimization and more. But marketers haven’t felt comfortable with this powerful innovation. How would

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Mobile Holiday Shopping Skyrocketing Across Europe

Online Holiday Sales - Mobile

This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of

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Posted in Analytics, Digital Marketing, Web Experience Management

Twitter’s new ads experiment: cookies and CRM

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Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Marketing, Web Experience Management
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