Blog Archives

Twitter’s new ads experiment: cookies and CRM

Tweetbutton

Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Media, Web Experience Management

Are we nearly there yet? The journey from Content Management to Customer Experience Management

Are we there yet?

I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The

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Posted in Web Experience Management

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

Adobe & Econsultancy QDIB WCM

We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do

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Posted in Web Experience Management

It’s time to embrace the mobile revolution

Mobile share of new page likes, January 2012 – April 2013. Adobe Digital Index: The State of Mobile Benchmark

Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses. Think about this for a moment: how has mobile technology changed the way you live your life and consume information? There are reports

Posted in Digital Marketing, Web Experience Management

It’s not just about the new: don’t forget your existing customers

Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our

Posted in Advertising, Digital Marketing, Web Experience Management

Adobe is named the leader in web content management for digital customer experience – Forrester Wave

Adobe Experience Manager

On 8 April, Forrester Research, Inc. published their latest report on Web Content Management (WCM) and ranked Adobe as the leader. The report, The Forrester Wave™: Web Content Management for Digital Customer Experience, Q2 2013 placed Adobe as the only

Posted in Digital Marketing, Web Experience Management

Adobe Experience Manager Explained

Adobe Experience Manager Explained

If you have to manage multiple websites, possibly in a number of different languages, you’ll be familiar with the range of challenges this involves. From making sure your sites are compatible across devices and that your content is consistent, to

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Posted in Web Experience Management

Web Content Management Survey

adobe_econ

We want to hear from you! Take part in our latest survey on web content management, in association with Econsultancy, and you will receive a free copy of the resulting report (worth £250 / €300). The survey only takes 5-10

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Posted in Web Experience Management

Using customer analytics to get personal

Using customer analytics to get personal

Cus­tomers now expect per­son­alised expe­ri­ences. So if you want to stay ahead of the com­pe­ti­tion, using cus­tomer ana­lyt­ics to per­son­alise is a must. Orches­trat­ing the mul­ti­tude of com­po­nents involved is not easy, espe­cially when you also con­sider the increas­ing num­ber of

Posted in Analytics, Web Experience Management
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