Blog Post:To quote Forrester's David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across mobile devices and social networks. Data was never as important as it is today to help deliver what our customers expect from us. Reinvention, then, is the marketer's main quest. It represents a unique opportunity. It's also a unique challenge. But a challenge worthy of debate, as we aim to help marketers evolve in the digital age. In order to foster that debate, we're proud to introduce Adobe’s Digital Marketing Think Tank, a pan-European group of five members—each representing the UK, Germany, France, Nordics and Benelux—which will gather several times this year to further perspective and insight on digital marketing. Facebook_1200x900_All-speakers[1][1]Representing the UK we have Doug Kessler, co-founder and creative director of B2B Marketing agency Velocity. Doug regularly tweets and blogs about content and B2B marketing, which in his words "is one of the steepest learning curves in the entire history of business.” Martin Meyer-Gossner, CEO of the international management consulting brand The Strategy Web, has digital strategy and social business as his main passions, and believes in the power of leveraging social media analytics to deliver the best results. French speaker and author Fred Cavazza is a prolific thought leader on digital marketing, mobile and social media, who writes for various blogs and regularly contributes to Forbes. He believes the marketer’s job is fundamentally changing as we dive into a fully digital and more data-driven world. Jerry Silfwer comes from Sweden, is founder and digital strategist at Mad Science Digital, blogs at doktorspinn.com and believes the most powerful digital marketing is supported by a solid strategy, as well as proper understanding of behavioural and social psychology. Cor Molenaar is a Dutch author, professor and strategic consultant who believes the basis of marketing is the customer journey. He believes this starts with having a good knowledge of the customer and their behaviour. We agree! The Think Tank’s first meet up will be during Adobe Summit 2014, May 15, in London. In a panel moderated by John Watton, Adobe’s digital marketing director for EMEA, he and panellists will examine the results of a new “Digital Roadblock” study conducted by Adobe across EMEA, which focuses on the major obstacles standing in the way of marketers’ road to reinventing themselves and their brands for the digital age. Five influencers, one mission: Reinvention. Make sure you follow Doug @dougkessler, Martin @thestrategyweb, Frederic @FredCavazza, Jerry @DoktorSpinn and Cor @cormolenaar to get a head start before #AdobeSummit, and stay tuned for more Digital Marketing Think Tank events. Author: Date Created:12 May 2014 Date Published: Headline:Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014 Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_10.jpg

To quote Forrester’s David Coop­er­stein, mar­ket­ing has shifted to the “age of the cus­tomer”—today, the rapidly chang­ing indus­try is dead-centred around reinvention.

This means we need to mar­ket to our cus­tomers where they are, deliv­er­ing per­son­alised and seam­less expe­ri­ences across mobile devices and social net­works. Data was never as impor­tant as it is today to help deliver what our cus­tomers expect from us.

Rein­ven­tion, then, is the marketer’s main quest. It rep­re­sents a unique oppor­tu­nity. It’s also a unique chal­lenge. But a chal­lenge wor­thy of debate, as we aim to help mar­keters evolve in the dig­i­tal age.

In order to fos­ter that debate, we’re proud to intro­duce Adobe’s Dig­i­tal Mar­ket­ing Think Tank, a pan-European group of five members—each rep­re­sent­ing the UK, Ger­many, France, Nordics and Benelux—which will gather sev­eral times this year to fur­ther per­spec­tive and insight on dig­i­tal marketing.

Facebook_1200x900_All-speakers[1][1]Rep­re­sent­ing the UK we have Doug Kessler, co-founder and cre­ative direc­tor of B2B Mar­ket­ing agency Veloc­ity. Doug reg­u­larly tweets and blogs about con­tent and B2B mar­ket­ing, which in his words “is one of the steep­est learn­ing curves in the entire his­tory of business.”

Mar­tin Meyer-Gossner, CEO of the inter­na­tional man­age­ment con­sult­ing brand The Strat­egy Web, has dig­i­tal strat­egy and social busi­ness as his main pas­sions, and believes in the power of lever­ag­ing social media ana­lyt­ics to deliver the best results.

French speaker and author Fred Cavazza is a pro­lific thought leader on dig­i­tal mar­ket­ing, mobile and social media, who writes for var­i­ous blogs and reg­u­larly con­tributes to Forbes. He believes the marketer’s job is fun­da­men­tally chang­ing as we dive into a fully dig­i­tal and more data-driven world.

Jerry Sil­fwer comes from Swe­den, is founder and dig­i­tal strate­gist at Mad Sci­ence Dig­i­tal, blogs at dok​tor​spinn​.com and believes the most pow­er­ful dig­i­tal mar­ket­ing is sup­ported by a solid strat­egy, as well as proper under­stand­ing of behav­ioural and social psychology.

Cor Mole­naar is a Dutch author, pro­fes­sor and strate­gic con­sul­tant who believes the basis of mar­ket­ing is the cus­tomer jour­ney. He believes this starts with hav­ing a good knowl­edge of the cus­tomer and their behav­iour. We agree!

The Think Tank’s first meet up will be dur­ing Adobe Sum­mit 2014, May 15, in Lon­don. In a panel mod­er­ated by John Wat­ton, Adobe’s dig­i­tal mar­ket­ing direc­tor for EMEA, he and pan­el­lists will exam­ine the results of a new “Dig­i­tal Road­block” study con­ducted by Adobe across EMEA, which focuses on the major obsta­cles stand­ing in the way of mar­keters’ road to rein­vent­ing them­selves and their brands for the dig­i­tal age.

Five influ­encers, one mis­sion: Rein­ven­tion.

Make sure you fol­low Doug @dougkessler, Mar­tin @thestrategyweb, Fred­eric @FredCavazza, Jerry @DoktorSpinn and Cor @cormolenaar to get a head start before #Adobe­Sum­mit, and stay tuned for more Dig­i­tal Mar­ket­ing Think Tank events.