Blog Post:[caption id="attachment_493" align="aligncenter" width="300"]Drawn with Adobe Eazel by Paul Kercal (@Kercal) Drawn with Adobe Eazel by Paul Kercal (@Kercal)[/caption] The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference. Adobe VP Strategy and Business Development, John Mellor, kicked off day two highlighting the big social stats from the first day, including more than 6,000 tweets from day one alone, with the official hashtag trending in the UK throughout both days. Mellor called out the top influencers who were helping to get the #AdobeSummit word out: Top Adobe Summit influencers - day 1 The session gave attendees the chance to hear how a B2B operation has adapted to the impact of mobile uptake for their website. SAP’s Shawn Burns talked about regular testing and not forgetting that in B2B you’re not selling to a glass building, you’re still selling to people. We then turned the spotlight on ourselves with an “Adobe on Adobe” panel focusing on how we use Adobe Marketing Cloud to make a better Adobe.com. BBC’s Phil Fearnley gave attendees an in-depth look behind the London 2012 “digital Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, compared to about of 60% for other events like the Royal Wedding. The keynote session closed with the morning’s highlight, a talk with Felix Baumgartner, the man who fell from 39km above the earth and broke the sound barrier. In his inspirational dialogue with John Mellor, he talked of dealing with unproductive meetings, developing a professionalism that his peers did not have, his level of confidence in having a vision and taking risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog. Felix Baumgartner The lesson learned from Felix? To work in digital marketing you have to be a bit of a risk taker, just like him.

The day’s breakouts covered everything from net promoter scores to digital gardening, with sessions filling to capacity leaving room to only stand.

Hybris Software helped end Summit with CEO Ariel Luedi taking the stage to talk about how their “plumbing” together with Marketing Cloud solutions can help make the customer king.

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Adobe Summit may be over for this year, but the learning will continue. What were your highlights from Summit? Tweet @AdobeSummit and share your thoughts.

 

See you in 2014!

The Adobe Summit Team

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Author: Date Created:25 April 2013 Date Published: Headline:Adobe Summit Day Two: Digital Marketers Need to be Risk Takers Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/04/71.png
Drawn with Adobe Eazel by Paul Kercal (@Kercal)

Drawn with Adobe Eazel by Paul Ker­cal (@Kercal)

The past two days, Adobe Sum­mit has had more than 12,000 men­tions on social media. Atten­dees were busy tweet­ing their favourite quotes, inspi­ra­tions and ses­sions through­out the conference.

Adobe VP Strat­egy and Busi­ness Devel­op­ment, John Mel­lor, kicked off day two high­light­ing the big social stats from the first day, includ­ing more than 6,000 tweets from day one alone, with the offi­cial hash­tag trend­ing in the UK through­out both days. Mel­lor called out the top influ­encers who were help­ing to get the #Adobe­Sum­mit word out:

Top Adobe Summit influencers - day 1

The ses­sion gave atten­dees the chance to hear how a B2B oper­a­tion has adapted to the impact of mobile uptake for their web­site. SAP’s Shawn Burns talked about reg­u­lar test­ing and not for­get­ting that in B2B you’re not sell­ing to a glass build­ing, you’re still sell­ing to people.

We then turned the spot­light on our­selves with an “Adobe on Adobe” panel focus­ing on how we use Adobe Mar­ket­ing Cloud to make a bet­ter Adobe​.com.

BBC’s Phil Fearn­ley gave atten­dees an in-depth look behind the Lon­don 2012 “dig­i­tal Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, com­pared to about of 60% for other events like the Royal Wedding.

The keynote ses­sion closed with the morning’s high­light, a talk with Felix Baum­gart­ner, the man who fell from 39km above the earth and broke the sound bar­rier. In his inspi­ra­tional dia­logue with John Mel­lor, he talked of deal­ing with unpro­duc­tive meet­ings, devel­op­ing a pro­fes­sion­al­ism that his peers did not have, his level of con­fi­dence in hav­ing a vision and tak­ing risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog.

Felix Baumgartner

The les­son learned from Felix? To work in dig­i­tal mar­ket­ing you have to be a bit of a risk taker, just like him.

The day’s break­outs cov­ered every­thing from net pro­moter scores to dig­i­tal gar­den­ing, with ses­sions fill­ing to capac­ity leav­ing room to only stand.

Hybris Soft­ware helped end Sum­mit with CEO Ariel Luedi tak­ing the stage to talk about how their “plumb­ing” together with Mar­ket­ing Cloud solu­tions can help make the cus­tomer king.

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The day ended with a sneak peek at the lat­est devel­op­ments from Adobe Labs. Hosted by the hilar­i­ous Nina Conti and Monk, sneaks started with an impromptu “human ven­tril­o­quist doll” act, fea­tur­ing two atten­dees. Monk and Nina kept the laughs com­ing reward­ing atten­dees with iPad mini’s for their funny tweets. 10 sneaks had four min­utes each to sell their idea to atten­dees in an effort to win votes via twit­ter hashtags.

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Adobe Sum­mit may be over for this year, but the learn­ing will con­tinue. What were your high­lights from Sum­mit? Tweet @AdobeSummit and share your thoughts.

 

See you in 2014!

The Adobe Sum­mit Team

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