Blog Post:Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent.  This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So far today Adobe Summit has had over 5,000 social mentions. Adobe Summit 2013, London We made two big announcements today at Summit: predictive publishing for Adobe Social and our new global partnership with SapientNitro. Adobe SVP Brad Rencher opened Summit with his keynote, “The Last Millisecond,” where he spoke about that decisive moment between an action - a click, tap or swipe – and the experience. His tips for the last millisecond: listen, predict, assemble and deliver. Joining Brad were Philippe Baumlin, an IT Program Director within the global IT department of Chanel and Alessandro Colafranceschi, UniCredit Group’s Global Head of Online & Mobile Banking. Both spoke to their unique brands’ use of digital marketing to reach and engage customers. The day continued with breakouts over the six different tracks. From social, to analytics, marketing and tech, attendees had their pick of a wide variety of sessions hosted by industry leaders. The final session of the day, with Adobe President of EMEA, Mark Zablan, spoke about ‘Marketers as the custodians of digital’. He gave marketers 3 mandates: 1) Engage everywhere 2) Embrace rocket science 3) Connect the dots Royston Seaward from Deloitte and Nissan’s Bastien Schupp took the stage to speak to their brands position in digital marketing with more and more users going digital and the automotive industry playing catch up. Nike’s Stefan Olander and AKQA founder Ajaz Ahmed talked about ‘having the balls to make the calls’ when decisions need to be made. They even wowed the audience with an exclusive showing of a prototype image of the original Nike Fuel Band. They left Summit attendees with one thought: "The most powerful force in the universe isn't technology. It's imagination." A profound way to end day one. And Jessie J killed it at the Adobe Summit party! Jessie J, Adobe Summit 2013 Tomorrow we’re taking the leap with John Mellor, Adobe VP of Strategy for Digital Marketing, who will be joined onstage by Felix Baumgartner! Don’t forget to join in on the conversation on Twitter with the hashtag #AdobeSummit     Author: Date Created:24 April 2013 Date Published: Headline:Adobe Summit Kicks off in London! Day One Recap Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/04/711.png

Adobe Sum­mit hit Lon­don today with over 2,500 dig­i­tal mar­keters, part­ners, agen­cies, ana­lysts and jour­nal­ists from 38 coun­tries rep­re­sent­ing every con­ti­nent.  This year, our Euro­pean Sum­mit is big­ger than ever, hav­ing dou­bled in size from just two years ago. So far today Adobe Sum­mit has had over 5,000 social mentions.

Adobe Summit 2013, London

We made two big announce­ments today at Sum­mit: pre­dic­tive pub­lish­ing for Adobe Social and our new global part­ner­ship with Sapi­ent­Ni­tro.

Adobe SVP Brad Rencher opened Sum­mit with his keynote, “The Last Mil­lisec­ond,” where he spoke about that deci­sive moment between an action — a click, tap or swipe – and the expe­ri­ence. His tips for the last mil­lisec­ond: lis­ten, pre­dict, assem­ble and deliver.

Join­ing Brad were Philippe Baum­lin, an IT Pro­gram Direc­tor within the global IT depart­ment of Chanel and Alessan­dro Colafranceschi, Uni­Credit Group’s Global Head of Online & Mobile Bank­ing. Both spoke to their unique brands’ use of dig­i­tal mar­ket­ing to reach and engage customers.

The day con­tin­ued with break­outs over the six dif­fer­ent tracks. From social, to ana­lyt­ics, mar­ket­ing and tech, atten­dees had their pick of a wide vari­ety of ses­sions hosted by indus­try leaders.

The final ses­sion of the day, with Adobe Pres­i­dent of EMEA, Mark Zablan, spoke about ‘Mar­keters as the cus­to­di­ans of dig­i­tal’. He gave mar­keters 3 mandates:

1) Engage everywhere

2) Embrace rocket science

3) Con­nect the dots

Roys­ton Sea­ward from Deloitte and Nissan’s Bastien Schupp took the stage to speak to their brands posi­tion in dig­i­tal mar­ket­ing with more and more users going dig­i­tal and the auto­mo­tive indus­try play­ing catch up.

Nike’s Ste­fan Olan­der and AKQA founder Ajaz Ahmed talked about ‘hav­ing the balls to make the calls’ when deci­sions need to be made. They even wowed the audi­ence with an exclu­sive show­ing of a pro­to­type image of the orig­i­nal Nike Fuel Band.

They left Sum­mit atten­dees with one thought: “The most pow­er­ful force in the uni­verse isn’t tech­nol­ogy. It’s imag­i­na­tion.” A pro­found way to end day one.

And Jessie J killed it at the Adobe Sum­mit party!

Jessie J, Adobe Summit 2013

Tomor­row we’re tak­ing the leap with John Mel­lor, Adobe VP of Strat­egy for Dig­i­tal Mar­ket­ing, who will be joined onstage by Felix Baumgartner!

Don’t for­get to join in on the con­ver­sa­tion on Twit­ter with the hash­tag #AdobeSummit