Blog Post:With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15. First up, Amber Atherton, named 5th most powerful person in Vogue’s Digital Power List and founder and director of My Flash Trash talks fashion, creativity, and educational reform ... . Amber AthertonCan you tell us a bit more about how you started My Flash Trash (MFT)? After various dabbles in ecommerce, fashion and gaming ventures throughout childhood, I set up MFT from my dorm at school. As one of the first UK fashion blogs to have a shopping cart function, we quickly gained a following that catalysed us into a marketplace for the world’s coolest jewellery designers. Can you give us a little teaser into what you will be exploring in your Summit talk? I’ll be giving an insight into how some of my ideas transformed into businesses, from the age of 16, and how you can unlock creativity and solve problems with a few curious case studies. Mainly, I want to motivate the whole audience so when they leave my talk they are ready to be a total boss. What is your favourite thing about being an entrepreneur? The ability to direct my own schedule. For me, time is the most valuable asset and having the freedom to control how I spend it is one of my favourite things about being an entrepreneur. What campaigns have inspired you the most recently? Strangely, mainly men's deodorant campaigns. What Old Spice did in the USA was amazing and Lynx’s most recent ‘make peace’ campaign was so virally epic. If you were given complete freedom, both creatively and financially, what would you do next? I'm passionate about creating a greater synergy in education between academia and entrepreneurship. There is a massive lack of practical business and career defining experience in school curriculum. So I want to work on changing that in some way next. Follow @AmberAtherton and take part in the Adobe Summit conversation with ‪#AdobeSummit. You can also check out the list of other stellar speakers on our website, where you can also register, for what will be THE digital marketing conference of the year! Author: Date Created:4 April 2014 Date Published: Headline:Amber Atherton Speaking At Adobe Summit EMEA Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/04/Adobe_Blog-Header-images_1640x920_25.jpg

With only a few weeks till Adobe Sum­mit, we’ve been catch­ing up with our speak­ers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in Lon­don on May 14–15.

First up, Amber Ather­ton, named 5th most pow­er­ful per­son in Vogue’s Dig­i­tal Power List and founder and direc­tor of My Flash Trash talks fash­ion, cre­ativ­ity, and edu­ca­tional reform … .

Amber AthertonCan you tell us a bit more about how you started My Flash Trash (MFT)?
After var­i­ous dab­bles in ecom­merce, fash­ion and gam­ing ven­tures through­out child­hood, I set up MFT from my dorm at school. As one of the first UK fash­ion blogs to have a shop­ping cart func­tion, we quickly gained a fol­low­ing that catal­ysed us into a mar­ket­place for the world’s coolest jew­ellery designers.

Can you give us a lit­tle teaser into what you will be explor­ing in your Sum­mit talk?
I’ll be giv­ing an insight into how some of my ideas trans­formed into busi­nesses, from the age of 16, and how you can unlock cre­ativ­ity and solve prob­lems with a few curi­ous case stud­ies. Mainly, I want to moti­vate the whole audi­ence so when they leave my talk they are ready to be a total boss.

What is your favourite thing about being an entre­pre­neur?
The abil­ity to direct my own sched­ule. For me, time is the most valu­able asset and hav­ing the free­dom to con­trol how I spend it is one of my favourite things about being an entrepreneur.

What cam­paigns have inspired you the most recently?
Strangely, mainly men’s deodor­ant cam­paigns. What Old Spice did in the USA was amaz­ing and Lynx’s most recent ‘make peace’ cam­paign was so virally epic.

If you were given com­plete free­dom, both cre­atively and finan­cially, what would you do next?
I’m pas­sion­ate about cre­at­ing a greater syn­ergy in edu­ca­tion between acad­e­mia and entre­pre­neur­ship. There is a mas­sive lack of prac­ti­cal busi­ness and career defin­ing expe­ri­ence in school cur­ricu­lum. So I want to work on chang­ing that in some way next.

Fol­low @AmberAtherton and take part in the Adobe Sum­mit con­ver­sa­tion with ‪#Adobe­Sum­mit.

You can also check out the list of other stel­lar speak­ers on our web­site, where you can also reg­is­ter, for what will be THE dig­i­tal mar­ket­ing con­fer­ence of the year!