Blog Post:Not long to go till Adobe Summit hits London on 24-25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re in the know at Summit. Marketing can be BS The old way of marketing isn’t right for the digital landscape; you can’t send out the same message in a variety of channels and expect engagement. So it’s out with the old and in with the new. When it’s done right and targeted properly, marketing is not BS. Find out what the customer really wants - then you can start solving real problems. Check out the Marketing Innovations track to upgrade your insights and strategies. You don’t need buzzwords to impress Don’t worry about what others are saying; show off your expertise with real examples and insights, not fluff. Be better, faster and more insightful Big data doesn’t have to be a drag. At Summit, learn how big brands are using tools to glean insights, faster than ever. Real-time analytics means real-time change and results. Attend sessions in the Digital Analytics track to learn how to put those numbers to work. Myths busted We’ll have lots of sessions to bust myths such as ‘social media is worthless’ and other marketing lore. Learn how Adobe Marketing Cloud can help bust your own myths with our preconference training on 22-23 April 2013. Be social We’ll be working hard to bring you the latest information from Summit via our social media channels. Be sure to follow @AdobeSummit / #AdobeSummit for real-time information and check out our Summit social media resources. Once you’re at Summit, be sure to talk to exhibitors, presenters and other attendees to get the most out of your experience. And don’t forget to stop by the Adobe Marketing Cloud booth to see our tools in action and speak to the team.   See you at Summit! Author: Date Created:18 April 2013 Date Published: Headline:Be prepared: make the most of your Adobe Summit experience Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/04/712.png

Not long to go till Adobe Sum­mit hits Lon­don on 24–25 April! Are you ready to talk the talk and walk the walk? BS detec­tors will be out in full force so here are some tips to make sure you’re in the know at Summit.

Mar­ket­ing can be BS

The old way of mar­ket­ing isn’t right for the dig­i­tal land­scape; you can’t send out the same mes­sage in a vari­ety of chan­nels and expect engage­ment. So it’s out with the old and in with the new. When it’s done right and tar­geted prop­erly, mar­ket­ing is not BS. Find out what the cus­tomer really wants — then you can start solv­ing real prob­lems. Check out the Mar­ket­ing Inno­va­tions track to upgrade your insights and strategies.

You don’t need buzz­words to impress

Don’t worry about what oth­ers are say­ing; show off your exper­tise with real exam­ples and insights, not fluff.


Be bet­ter, faster and more insightful

Big data doesn’t have to be a drag. At Sum­mit, learn how big brands are using tools to glean insights, faster than ever. Real-time ana­lyt­ics means real-time change and results. Attend ses­sions in the Dig­i­tal Ana­lyt­ics track to learn how to put those num­bers to work.

Myths busted

We’ll have lots of ses­sions to bust myths such as ‘social media is worth­less’ and other mar­ket­ing lore. Learn how Adobe Mar­ket­ing Cloud can help bust your own myths with our pre­con­fer­ence train­ing on 22–23 April 2013.

Be social

We’ll be work­ing hard to bring you the lat­est infor­ma­tion from Sum­mit via our social media chan­nels. Be sure to fol­low @AdobeSummit / #Adobe­Sum­mit for real-time infor­ma­tion and check out our Sum­mit social media resources.

Once you’re at Sum­mit, be sure to talk to exhibitors, pre­sen­ters and other atten­dees to get the most out of your expe­ri­ence. And don’t for­get to stop by the Adobe Mar­ket­ing Cloud booth to see our tools in action and speak to the team.

 

See you at Summit!