Blog Post:It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together.  We’ve drawn together a group of veritable thought leaders – from business leaders to marketing practitioners, industry commentators to inspirational speakers – all of whom are reinventing their own, and our, day jobs. Last year, the Marketing Innovations Track was one of the most popular, but what you said was that you wanted more. And that’s what we’re delivering – more sessions (16 across the two days) so you can maximise the number you attend, all in bite size chunks (20 minute TEDTalk-style) but still long enough to inspire and ignite innovation, creativity and business improvement. Below are just a selection of sessions to whet your appetite. [caption id="attachment_7925" align="alignright" width="150"]David Edelman, Principal of McKinsey & Company David Edelman, Principal of McKinsey & Company[/caption] Some big names include David Edelman, Principal of McKinsey & Company and leading thinker in digital who will share insights on how to manage the strategy, organisation, and infrastructure transformations required to drive digital transformation while making sure the customer is always at the heart of your business: ‘Restructuring your organisation for the digital age’- May 14th- CS Room 11 - 1.55pm-2.15pm. Fresh from SXSW, Minter Dial, President and Founder of The Myndset Company and Netexplo will be showing us some of the most exciting tech innovations in the market now as well as giving us a sneak peek into the next wave of breakthroughs.  All of these are not just industry-changing, but will have major societal impact, and businesses will need to think differently to make these trends work for them. ‘New tech innovations and trends worldwide impacting society (drawn from Netexplo and SXSW)’- May 15th- N20/3- 11.45am- 12.05pm. This will be followed later on by Pete Blackshaw, Global Head of Digital Marketing and Social Media for Nestlé who will be speaking about his work in reinventing the brand and customer conversation the Nestle way. Pete shared some thoughts with us recently on our CMO blog, click through for a flavour of his session. He will be speaking at 3.30pm in CS Room 8 on day two. [caption id="attachment_7927" align="alignright" width="150"]Will Hayward, Vice President Europe, BuzzFeed Will Hayward, Vice President Europe, BuzzFeed[/caption] There will be a large focus on marketing bravery at Summit as Will Hayward, vice president of advertising for BuzzFeed takes to the stage to explore social sharing and why now, more than ever, convergence of social and mobile must lead the way: “We think about social currency quite often. Why do people share? What is it about the bits of content that they share that makes them want to do so? And how can brands create something of value that would encourage their target audience to repost the content?” ‘Social sharing- the new currency for the social web’- May 14th - CS ROOM 11- 1:30pm - 1:50pm Dr David Cox, chief medical officer at Headspace will be helping us to unlock our creativity through mindfulness and meditation. During this track, audiences can expect to be taken through meditation exercises which aim to encourage digital marketers to embrace the concept of mindfulness in their approach to business: “Mindfulness is incredible in its broad applicability. In essence it teaches greater awareness, of yourself and of others. Huge benefits follow, both in terms of health – less stress, depression, anxiety, bad habits, and so on – and also in terms of relationships and performance – greater focus, attention, empathy, creativity” ‘Plug in to unplug’- May 15th  - N20/1 - 2.40pm- 3pm. What’s really exciting is that more often than not, technology seems to get the big focus at events like this. Granted, the technology part is exciting, and is undoubtedly a catalyst to change societies, businesses and individual lives, but how do marketers manage the people and process for this change?  So this year we’ve decided to focus on people and process and in particular, how we can encourage and inspire digital transformation. Hopefully the great minds we’re bringing together for the marketing innovations track will challenge audiences to think differently and to be brave in order to make an impact in the new digital age. For the full list of Innovations & Thought Leaders track sessions, please visit http://summit.adobe.com/emea/sessions/at-a-glance/ and be part of the conversation #AdobeSummit. Author: Date Created:8 May 2014 Date Published: Headline:Meet the Innovators & Thoughts Leaders at Adobe Summit Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_12.jpg

It’s just one more week until the biggest Euro­pean Adobe Sum­mit we have held to date (it’s already a sell-out) and I am par­tic­u­larly excited about the incred­i­ble Inno­va­tions & Thought Lead­ers Track we’ve been work­ing tire­lessly to put together.  We’ve drawn together a group of ver­i­ta­ble thought lead­ers – from busi­ness lead­ers to mar­ket­ing prac­ti­tion­ers, indus­try com­men­ta­tors to inspi­ra­tional speak­ers – all of whom are rein­vent­ing their own, and our, day jobs.

Last year, the Mar­ket­ing Inno­va­tions Track was one of the most pop­u­lar, but what you said was that you wanted more. And that’s what we’re deliv­er­ing – more ses­sions (16 across the two days) so you can max­imise the num­ber you attend, all in bite size chunks (20 minute TEDTalk-style) but still long enough to inspire and ignite inno­va­tion, cre­ativ­ity and busi­ness improvement.

Below are just a selec­tion of ses­sions to whet your appetite.

David Edelman, Principal of McKinsey & Company

David Edel­man, Prin­ci­pal of McK­in­sey & Company

Some big names include David Edel­man, Prin­ci­pal of McK­in­sey & Com­pany and lead­ing thinker in dig­i­tal who will share insights on how to man­age the strat­egy, organ­i­sa­tion, and infra­struc­ture trans­for­ma­tions required to drive dig­i­tal trans­for­ma­tion while mak­ing sure the cus­tomer is always at the heart of your busi­ness: ‘Restruc­tur­ing your organ­i­sa­tion for the dig­i­tal age’- May 14th- CS Room 11 — 1.55pm-2.15pm.

Fresh from SXSW, Minter Dial, Pres­i­dent and Founder of The Myn­d­set Com­pany and Net­ex­plo will be show­ing us some of the most excit­ing tech inno­va­tions in the mar­ket now as well as giv­ing us a sneak peek into the next wave of break­throughs.  All of these are not just industry-changing, but will have major soci­etal impact, and busi­nesses will need to think dif­fer­ently to make these trends work for them. ‘New tech inno­va­tions and trends world­wide impact­ing soci­ety (drawn from Net­ex­plo and SXSW)’- May 15th- N20/3– 11.45am– 12.05pm.

This will be fol­lowed later on by Pete Black­shaw, Global Head of Dig­i­tal Mar­ket­ing and Social Media for Nestlé who will be speak­ing about his work in rein­vent­ing the brand and cus­tomer con­ver­sa­tion the Nes­tle way. Pete shared some thoughts with us recently on our CMO blog, click through for a flavour of his ses­sion. He will be speak­ing at 3.30pm in CS Room 8 on day two.

Will Hayward, Vice President Europe, BuzzFeed

Will Hay­ward, Vice Pres­i­dent Europe, BuzzFeed

There will be a large focus on mar­ket­ing brav­ery at Sum­mit as Will Hay­ward, vice pres­i­dent of adver­tis­ing for Buz­zFeed takes to the stage to explore social shar­ing and why now, more than ever, con­ver­gence of social and mobile must lead the way: “We think about social cur­rency quite often. Why do peo­ple share? What is it about the bits of con­tent that they share that makes them want to do so? And how can brands cre­ate some­thing of value that would encour­age their tar­get audi­ence to repost the con­tent?” ‘Social shar­ing– the new cur­rency for the social web’- May 14th - CS ROOM 11– 1:30pm — 1:50pm

Dr David Cox, chief med­ical offi­cer at Head­space will be help­ing us to unlock our cre­ativ­ity through mind­ful­ness and med­i­ta­tion. Dur­ing this track, audi­ences can expect to be taken through med­i­ta­tion exer­cises which aim to encour­age dig­i­tal mar­keters to embrace the con­cept of mind­ful­ness in their approach to busi­ness: “Mind­ful­ness is incred­i­ble in its broad applic­a­bil­ity. In essence it teaches greater aware­ness, of your­self and of oth­ers. Huge ben­e­fits fol­low, both in terms of health – less stress, depres­sion, anx­i­ety, bad habits, and so on – and also in terms of rela­tion­ships and per­for­mance – greater focus, atten­tion, empa­thy, cre­ativ­ity” ‘Plug in to unplug’- May 15th  - N20/1 — 2.40pm– 3pm.

What’s really excit­ing is that more often than not, tech­nol­ogy seems to get the big focus at events like this. Granted, the tech­nol­ogy part is excit­ing, and is undoubt­edly a cat­a­lyst to change soci­eties, busi­nesses and indi­vid­ual lives, but how do mar­keters man­age the peo­ple and process for this change?  So this year we’ve decided to focus on peo­ple and process and in par­tic­u­lar, how we can encour­age and inspire dig­i­tal trans­for­ma­tion. Hope­fully the great minds we’re bring­ing together for the mar­ket­ing inno­va­tions track will chal­lenge audi­ences to think dif­fer­ently and to be brave in order to make an impact in the new dig­i­tal age.

For the full list of Inno­va­tions & Thought Lead­ers track ses­sions, please visit http://​sum​mit​.adobe​.com/​e​m​e​a​/​s​e​s​s​i​o​n​s​/​a​t​-​a​-​g​l​a​n​ce/ and be part of the con­ver­sa­tion #Adobe­Sum­mit.