Blog Post:Did you remember to set your segments to the latest data? Did you calculate that engagement rate using the right formula? Did you publish the changes to your client’s website? As a group, digital marketers doubt their skills, effectiveness and ability to measure impact. We found this out after surveying 1,000 marketers in the US, asking them about themselves, their performance, and that of their companies. Their answers gave us some interesting insights into what life is like as a marketer in 2013. Below are a few insights from the survey: We want to know: what keeps European digital marketers up at night? Tell us in the comments or tweet us @AdobeMktgCloud with #DigitalDistress – we might include your answers in a future blog. If you want to see what else the marketers said, you can view the report here:
Digital Distress: What Keeps Marketers Up at Night? from Adobe
Author: Date Created:27 September 2013 Date Published: Headline:Marketers: what keeps you up at night? You’re probably not alone. Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/09/43.png

Did you remem­ber to set your seg­ments to the lat­est data?

Did you cal­cu­late that engage­ment rate using the right formula?

Did you pub­lish the changes to your client’s website?

As a group, dig­i­tal mar­keters doubt their skills, effec­tive­ness and abil­ity to mea­sure impact. We found this out after sur­vey­ing 1,000 mar­keters in the US, ask­ing them about them­selves, their per­for­mance, and that of their com­pa­nies. Their answers gave us some inter­est­ing insights into what life is like as a mar­keter in 2013.

Below are a few insights from the survey:

  • Most dig­i­tal mar­keters don’t have for­mal train­ing: 82% of them learn on the job
  • 76% of mar­keters believe the indus­try has changed more in the last 2 years than the past 50 years
  • Only 9% agreed with the state­ment “I know our dig­i­tal mar­ket­ing is working”
  • The top con­cern for mar­keters is reach­ing their customers
  • 61% think that, for most com­pa­nies, dig­i­tal mar­ket­ing approaches are a con­stant cycle of trial and error

We want to know: what keeps Euro­pean dig­i­tal mar­keters up at night? Tell us in the com­ments or tweet us @AdobeMktgCloud with #Dig­i­talD­is­tress – we might include your answers in a future blog.

If you want to see what else the mar­keters said, you can view the report here: