Blog Post:The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for our latest Marketing Minutes to talk about the need for marketers to go digital-first and become involved in the EU Self-regulation for online behavioural advertising initiative. We’re always on the lookout for digital marketing’s best and brightest. Who would you like to see featured in our Marketing Minutes series? Tell us in the comments or tweet us @AdobeMktgCloud with #marketingminutes Author: Date Created:18 July 2013 Date Published: Headline:Marketing Minutes with Alain Heureux Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/07/55.png

The IAB’s Medi­as­cope Europe research reports cover 28 mar­kets and have more than 50,000 con­sumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chair­man Alain Heureux.

We sat down with Heureux for our lat­est Mar­ket­ing Min­utes to talk about the need for mar­keters to go digital-first and become involved in the EU Self-regulation for online behav­ioural adver­tis­ing ini­tia­tive.

We’re always on the look­out for dig­i­tal marketing’s best and bright­est. Who would you like to see fea­tured in our Mar­ket­ing Min­utes series? Tell us in the com­ments or tweet us @AdobeMktgCloud with #mar­ket­ing­min­utes