In this edi­tion of Mar­ket­ing Min­utes, LeWeb founder Loïc Le Meur dis­cusses the conference’s next theme, The New Shar­ing Econ­omy and how busi­nesses are adapt­ing for this new eco­nomic model.

Loïc high­lights some great exam­ples of how the chang­ing eco­nomic cli­mate has made shar­ing com­mon prac­tice, like car share ser­vices or rent­ing out our home while you’re on vaca­tion. He even lets us in on the mar­ket­ing strat­egy he and his team use to get LeWeb in front of their key audi­ence.

Who would you like to see fea­tured in our Mar­ket­ing Min­utes series? Tell us in the com­ments, or tweet us @AdobeMktgCloud with #marketingminutes