Blog Post:4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been changing the face of men’s health since 2003. Justin (JC) Coghlan, co-founder of Movember, will be talking to center stage at Adobe Summit in London next week (14-15 May) to discuss how they keep the conversation about men’s health alive. We caught up with JC ahead of Summit to find out a bit more….   Can you tell us a bit more about your day-to-day activities for Movember? I oversee our Movember operations out of the London HQ that run our campaigns across mainland Europe, Ireland, UK, South Africa. I also manage our global events and partnership teams and sit on our Marketing Committee that oversees our global campaign direction and the continued growth of the brand. 1000heads_Adobe_JC_TwitterWhat key digital marketing trend do you see making it big by the end of 2014? Wearable technology is the obvious new direction coming out of 2014. We know that continued improvement and development is launching around sports bands, Google with Glass on the scene, to whole ranges of new wearable tech launching. 2014 and beyond is really all about taking things to the next level with wearable tech. Health and wellness should play an exciting role here. Technology launching that can monitor everything, through wearable and mobile devices, will change the game; from contact lenses that change colour when your blood sugar is low or something like Wello, which monitors all your vitals. Wearable devices could ultimately track all your data and upload to your doctor, so your body function over a period of time is tracked, not just a snapshot of how you are on the day, which would play a key role in preventable health. Can you give us a little teaser of what you will be exploring in your Summit keynote? Keeping it clean, simple and fun with a global audience each season that generates billions of conversations about Movember and Men’s Health. What campaigns have inspired you the most recently? Campaigns that know their audience and use technology in a creative way to capture and engage, such as: If you were given complete freedom, both creatively and financially, what would you do next? Change the world of health, empower everyone with knowing their personal historical health data, critical health numbers and footprint, for them as an individual. Getting this right in preventive health will change the world.   For those attending Adobe Summit next week we look forward to seeing you there and should you want to grow your Mo, we'll be sure to give you a shout out! Don't forget, you can take part in the conversation with #AdobeSummit.   Author: Date Created:7 May 2014 Date Published: Headline:Justin (JC) Coghlan from Movember Speaking At Adobe Summit Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_13.jpg

4 mil­lion ‘Mo Bros’ and ‘Mo Sis­tas’ across 21 coun­tries have raised £345 mil­lion for prostate and tes­tic­u­lar can­cer. The impact this has had on men’s health is ever­last­ing. The organ­i­sa­tion behind this global move­ment is Movem­ber, who have been chang­ing the face of men’s health since 2003.

Justin (JC) Cogh­lan, co-founder of Movem­ber, will be talk­ing to cen­ter stage at Adobe Sum­mit in Lon­don next week (14–15 May) to dis­cuss how they keep the con­ver­sa­tion about men’s health alive. We caught up with JC ahead of Sum­mit to find out a bit more….

 

Can you tell us a bit more about your day-to-day activ­i­ties for Movember?

I over­see our Movem­ber oper­a­tions out of the Lon­don HQ that run our cam­paigns across main­land Europe, Ire­land, UK, South Africa. I also man­age our global events and part­ner­ship teams and sit on our Mar­ket­ing Com­mit­tee that over­sees our global cam­paign direc­tion and the con­tin­ued growth of the brand.

1000heads_Adobe_JC_TwitterWhat key dig­i­tal mar­ket­ing trend do you see mak­ing it big by the end of 2014?

Wear­able tech­nol­ogy is the obvi­ous new direc­tion com­ing out of 2014. We know that con­tin­ued improve­ment and devel­op­ment is launch­ing around sports bands, Google with Glass on the scene, to whole ranges of new wear­able tech launch­ing.

2014 and beyond is really all about tak­ing things to the next level with wear­able tech.

Health and well­ness should play an excit­ing role here. Tech­nol­ogy launch­ing that can mon­i­tor every­thing, through wear­able and mobile devices, will change the game; from con­tact lenses that change colour when your blood sugar is low or some­thing like Wello, which mon­i­tors all your vitals.

Wear­able devices could ulti­mately track all your data and upload to your doc­tor, so your body func­tion over a period of time is tracked, not just a snap­shot of how you are on the day, which would play a key role in pre­ventable health.

Can you give us a lit­tle teaser of what you will be explor­ing in your Sum­mit keynote?

Keep­ing it clean, sim­ple and fun with a global audi­ence each sea­son that gen­er­ates bil­lions of con­ver­sa­tions about Movem­ber and Men’s Health.

What cam­paigns have inspired you the most recently?

Cam­paigns that know their audi­ence and use tech­nol­ogy in a cre­ative way to cap­ture and engage, such as:

  • Kon­tor Records Back to Vinyl office turntable and use of inno­v­a­tive apps.
  • Pepsi Max’s Unbe­liev­able Bus Shel­ter is really nice use of media; a good idea brought to life by new tech­no­log­i­cal capabilities.
  • Save the Children’s Most Shock­ing Sec­ond a Day cam­paign. Sim­ple ad idea with 30 mil­lion views. A clas­sic twist and emo­tional bit of film and brought to life through a pro­duc­tion tech­nique that bor­rows from what peo­ple are already doing online, track­ing them­selves over time with ‘a sec­ond a day’ of filming.

If you were given com­plete free­dom, both cre­atively and finan­cially, what would you do next?

Change the world of health, empower every­one with know­ing their per­sonal his­tor­i­cal health data, crit­i­cal health num­bers and foot­print, for them as an indi­vid­ual. Get­ting this right in pre­ven­tive health will change the world.

 

For those attend­ing Adobe Sum­mit next week we look for­ward to see­ing you there and should you want to grow your Mo, we’ll be sure to give you a shout out!

Don’t for­get, you can take part in the con­ver­sa­tion with #Adobe­Sum­mit.