Blog Post:Adobe_Xing_ad_300x250 Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which they plan, execute and track their marketing campaigns. And research shows digital marketers are hungry—hungry for more education, knowledge-sharing and inspiration around the latest marketing strategies. As pressure increases to prove ROI on marketing spend, the lack of formal digital marketing training is starting to take a toll. Adobe Summit EMEA, Europe’s premiere digital marketing conference, aims to target exactly these needs, and the conference’s year-over-year double-digit growth in attendance is a clear indicator that the digital marketing community continues to yearn for more. I’m excited to announce that Summit EMEA 2014 has launched—and now is the time to secure your spot among thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, cross-channel campaign management, audience targeting, and more. Attendees to the two-day event at the ICC ExCEL in London, May 14-15, will benefit from an impressive lineup of industry luminaries, partners, analysts and keynote speakers including Jez Frampton, group CEO of Interbrand; Pete Blackshaw, global head of digital marketing and social media for Nestlé; Dietmar Dahmen, chief innovation officer of ecx.io; Catherine Barba, founder of the CB Group; Kam Star, chief play officer of PlayGen; David Cooperstein, VP, research director of Forrester; David Cox, chief medical officer of Headspace; David Edelman, principal at McKinsey & Company; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Digital Marketing for Adobe—just to name a few! Attendees will also benefit from immersion in more than 80 breakout sessions on “must have” digital marketing skills, industry trends, and driving business results—as well as hands-on workshops offered by Adobe Training Services (pre-conference) that will provide detailed training on specified Adobe Marketing Cloud solutions. Special early bird pricing, ending March 2, is available and will save you £150/€180 on a full price 2-day conference registration. Special team and group offers are also available; see our Adobe Summit EMEA 2014 page. Take a look. Do you know what your marketing is out there doing? Sign up for Summit EMEA today. @MarkPhibbs Author: Date Created:18 February 2014 Date Published: Headline:Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot! Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/02/Adobe_Blog-Header-images_1640x920_30.jpg

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Mar­keters today are fac­ing more pres­sure than ever before. Dig­i­tal media has com­pletely rein­vented the ways in which con­sumers engage with brands, seek infor­ma­tion, and ulti­mately make their buy­ing decisions—in turn forc­ing mar­keters to entirely trans­form the ways in which they plan, exe­cute and track their mar­ket­ing campaigns.

And research shows dig­i­tal mar­keters are hungry—hungry for more edu­ca­tion, knowledge-sharing and inspi­ra­tion around the lat­est mar­ket­ing strate­gies. As pres­sure increases to prove ROI on mar­ket­ing spend, the lack of for­mal dig­i­tal mar­ket­ing train­ing is start­ing to take a toll.

Adobe Sum­mit EMEA, Europe’s pre­miere dig­i­tal mar­ket­ing con­fer­ence, aims to tar­get exactly these needs, and the conference’s year-over-year double-digit growth in atten­dance is a clear indi­ca­tor that the dig­i­tal mar­ket­ing com­mu­nity con­tin­ues to yearn for more.

I’m excited to announce that Sum­mit EMEA 2014 has launched—and now is the time to secure your spot among thou­sands of mar­keters and adver­tis­ers to dis­cover best prac­tices around mar­ket­ing ana­lyt­ics, media opti­miza­tion, social mar­ket­ing, cross-channel cam­paign man­age­ment, audi­ence tar­get­ing, and more. Atten­dees to the two-day event at the ICC ExCEL in Lon­don, May 14–15, will ben­e­fit from an impres­sive lineup of indus­try lumi­nar­ies, part­ners, ana­lysts and keynote speak­ers includ­ing Jez Framp­ton, group CEO of Inter­brand; Pete Black­shaw, global head of dig­i­tal mar­ket­ing and social media for Nestlé; Diet­mar Dah­men, chief inno­va­tion offi­cer of ecx​.io; Cather­ine Barba, founder of the CB Group; Kam Star, chief play offi­cer of Play­Gen; David Coop­er­stein, VP, research direc­tor of For­rester; David Cox, chief med­ical offi­cer of Head­space; David Edel­man, prin­ci­pal at McK­in­sey & Com­pany; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Dig­i­tal Mar­ket­ing for Adobe—just to name a few!

Atten­dees will also ben­e­fit from immer­sion in more than 80 break­out ses­sions on “must have” dig­i­tal mar­ket­ing skills, indus­try trends, and dri­ving busi­ness results—as well as hands-on work­shops offered by Adobe Train­ing Ser­vices (pre-conference) that will pro­vide detailed train­ing on spec­i­fied Adobe Mar­ket­ing Cloud solutions.

Spe­cial early bird pric­ing, end­ing March 2, is avail­able and will save you £150/€180 on a full price 2-day con­fer­ence reg­is­tra­tion. Spe­cial team and group offers are also avail­able; see our Adobe Sum­mit EMEA 2014 page.

Take a look. Do you know what your mar­ket­ing is out there doing? Sign up for Sum­mit EMEA today.

@MarkPhibbs