Today is the fifth annual Internet of Things day. IoT day is a worldwide event that brings together industry leaders, consumers, and marketers to discuss the emerging trend of connected devices.
With that in mind, here’s a look at some of the recent tech to come out of the IoT trends and what they may mean for the future of marketing.
It’s may seem an obvious one, but smart watches are one of the most interesting upcoming opportunities for marketers.
Although an extension of your smartphone, smart watches are physically by your side all day, and being a primarily visual medium the ability to display content at any time specific to the users immediate situation is an exciting prospect.
At first glance, remote controlled lighting solutions may seem like a gimmick, but applied in the right way they can be used to enhance consumer experiences tenfold.
In the home, they can be paired with TVs to extend the viewing experience with ambient lighting. Using colour to reinforce messages and create immersive environments is just the start of how connected lighting can be used creatively within the home.
Knowing what’s inside your fridge wherever you are will mean never be short of a meal, but also means your fridge has access to your terrible diet and midnight snack habits.
The fridge is the focal point of many households and being reminded to buy milk, or having a recipe suggested to you may be helpful on the surface, but more helpful for marketers is the amount of data collected and the insights it holds into consumer habits.
Another focal point of the household, and arguably the most important for many families, is the TV. Connected this to the internet opens a world of possibilities, however with many featuring always-on cameras and microphones privacy is a big concern.
One of the more sensitive devices, if you can call a car a device, to be connected to the Internet because of the inherent trust we place in cars to keep us safe.
The ability to prepare your car for use before you start the engine is an exciting one, especially during winter months, but more exciting is the data collected through tracking and the potential to sync with roadside billboards to deliver personalised messaging wherever you are is sure to have every marketer on the edge of their seat.
The opportunity all these devices have in common is their ability to collect data for greater insight into behaviours that marketers can use to inform their campaigns. However, with the amount of potential data available, it’s important that the tools to make use of this information aren’t left behind and that marketers think creatively and humanise the data.
If you’re interested in the Internet of Things and how it will impact marketers, I would recommend ‘The Internet Of Things Destined To Be A Marketing Game Changer’ on CMO.com from my colleague Marcel Boucher.