Today is the fifth annual Inter­net of Things day. IoT day is a world­wide event that brings together indus­try lead­ers, con­sumers, and mar­keters to dis­cuss the emerg­ing trend of  con­nected devices.

With that in mind, here’s a look at some of the recent tech to come out of the IoT trends and what they may mean for the future of marketing.

1. Watches

It’s may seem an obvi­ous one, but smart watches are one of the most inter­est­ing upcom­ing oppor­tu­ni­ties for marketers.

Although an exten­sion of your smart­phone, smart watches are phys­i­cally by your side all day, and being a pri­mar­ily visual medium the abil­ity to dis­play con­tent at any time spe­cific to the users imme­di­ate sit­u­a­tion is an excit­ing prospect.

2. Light­ing

At first glance, remote con­trolled light­ing solu­tions may seem like a gim­mick, but applied in the right way they can be used to enhance con­sumer expe­ri­ences tenfold.

In the home, they can be paired with TVs to extend the view­ing expe­ri­ence with ambi­ent light­ing. Using colour to rein­force mes­sages and cre­ate immer­sive envi­ron­ments is just the start of how con­nected light­ing can be used cre­atively within the home.

3. Refrig­er­a­tors

Know­ing what’s inside your fridge wher­ever you are will mean never be short of a meal, but also means your fridge has access to your ter­ri­ble diet and mid­night snack habits.

The fridge is the focal point of many house­holds and being reminded to buy milk, or hav­ing a recipe sug­gested to you may be help­ful on the sur­face, but more help­ful for mar­keters is the amount of data col­lected and the insights it holds into con­sumer habits.

4. Tele­vi­sions

Another focal point of the house­hold, and arguably the most impor­tant for many fam­i­lies, is the TV. Con­nected this to the inter­net opens a world of pos­si­bil­i­ties, how­ever with many fea­tur­ing always-on cam­eras and micro­phones pri­vacy is a big con­cern.

5. Cars

One of the more sen­si­tive devices, if you can call a car a device, to be con­nected to the Inter­net because of the inher­ent trust we place in cars to keep us safe.

The abil­ity to pre­pare your car for use before you start the engine is an excit­ing one, espe­cially dur­ing win­ter months, but more excit­ing is the data col­lected through track­ing and the poten­tial to sync with road­side bill­boards to deliver per­son­alised mes­sag­ing wher­ever you are is sure to have every mar­keter on the edge of their seat.


The oppor­tu­nity all these devices have in com­mon is their abil­ity to col­lect data for greater insight into behav­iours that mar­keters can use to inform their cam­paigns. How­ever, with the amount of poten­tial data avail­able, it’s impor­tant that the tools to make use of this infor­ma­tion aren’t left behind and that mar­keters think cre­atively and human­ise the data.

If you’re inter­ested in the Inter­net of Things and how it will impact mar­keters, I would rec­om­mend ‘The Inter­net Of Things Des­tined To Be A Mar­ket­ing Game Changer’ on CMO​.com from my col­league Mar­cel Boucher.