Blog Post:[caption id="attachment_7811" align="alignright" width="258"]Screenshot of Adobe Summit EMEA 2014 iOS app Screenshot of Adobe Summit EMEA 2014 iOS app[/caption] The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As attendees move about the Summit event site, they will trigger relevant, personalised messages based on the luminaries that are presenting in the keynote sessions or the content of the breakout that they’re about to see, and all of this will be done using Apple’s iBeacon technology and Mobile Services for the Adobe Marketing Cloud. As consumers of products and content, we expect to be able to research or purchase items wherever we are, or consume high quality written and video content whenever we like on out tablets and smartphones. We’re getting used to mobile technology and the mobile channel pushing the pace of the customer experience. We also expect that brands will quickly adopt the new and innovative ways of engaging that mobile devices increasingly bring us. That’s why it’s surprising to me that we haven’t seen more European companies roll out iBeacon support more rapidly in order to take advantage of this new way of enhancing the experience for consumers. Last month the Dutch theme park Fluwel’s Tulpenland (Tulip Land) started using iBeacon to provide context-specific information on each park section as visitors come within a certain proximity of beacons, and those of us lucky enough to live in Chelmsford in the UK have been able to take part in a Tesco trial of iBeacons in it’s local store, but considering that iBeacons was announced as part of iOS7 at Apple’s WWDC event in June 2013, and made official with the release of iOS7 on September 18th 2013, I’m surprised we haven’t seen more use made of it already. It might be that organisations are working out the best ways to deploy them, or cautious due to perceived issues of privacy, but I thought we’d have heard more noise about them by now, since they are essentially an extension of the already available Location Services. I’m pleased to say that we’re making a noise about our use of iBeacons at Adobe EMEA Summit 2014 and we’ll have a number of beacons deployed around the event space, so make sure that you enable Location Services and Bluetooth while you’re in attendance. To learn more about how we implemented the iBeacon functionality in the app, you should attend the session The new mobile experience: personalisation, targeting, push, hyper-localisation, analytics and a whole lot more” with our Mobile Solutions Product Mangaer, Roger Woods and we’ll also have a great session in the Personalisation & Optimisation track called Location, location, location! Effective mobile targeting in an app-centric world” where our Mobile Services expert Ray Pun will be leading a panel discussion on the use of location technologies in mobile apps, and sharing some examples of organisations in North America that have already started taking advantage of this type of technology. [caption id="attachment_7872" align="alignleft" width="145"]summit-ibeacon Example message received based on iBeacons[/caption] So don’t be afraid of iBeacons, or Gimbal or datzing if you’re on Android, see them in action at Adobe Summit EMEA 2014, take part in the discussions and learn how you can start to take advantage of the new capabilities they provide you for communicating with your customers. And if you’re not already registered for Adobe Summit EMEA 2014, registration is now closed but you can still be part of Summit Live: http://summit.adobe.com/emea/sessions/summit-live/. Author: Date Created:7 May 2014 Date Published: Headline:Mobile Innovation and iBeacon at Adobe Summit EMEA 2014 Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_15.jpg
Screenshot of Adobe Summit EMEA 2014 iOS app

Screen­shot of Adobe Sum­mit EMEA 2014 iOS app

The launch of the Adobe EMEA Sum­mit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to high­light one of the really excit­ing per­son­al­i­sa­tion capa­bil­i­ties that we’re mak­ing use of this year – iBea­con. As atten­dees move about the Sum­mit event site, they will trig­ger rel­e­vant, per­son­alised mes­sages based on the lumi­nar­ies that are pre­sent­ing in the keynote ses­sions or the con­tent of the break­out that they’re about to see, and all of this will be done using Apple’s iBea­con tech­nol­ogy and Mobile Ser­vices for the Adobe Mar­ket­ing Cloud.

As con­sumers of prod­ucts and con­tent, we expect to be able to research or pur­chase items wher­ever we are, or con­sume high qual­ity writ­ten and video con­tent when­ever we like on out tablets and smart­phones. We’re get­ting used to mobile tech­nol­ogy and the mobile chan­nel push­ing the pace of the cus­tomer expe­ri­ence. We also expect that brands will quickly adopt the new and inno­v­a­tive ways of engag­ing that mobile devices increas­ingly bring us. That’s why it’s sur­pris­ing to me that we haven’t seen more Euro­pean com­pa­nies roll out iBea­con sup­port more rapidly in order to take advan­tage of this new way of enhanc­ing the expe­ri­ence for consumers.

Last month the Dutch theme park Fluwel’s Tulpen­land (Tulip Land) started using iBea­con to pro­vide context-specific infor­ma­tion on each park sec­tion as vis­i­tors come within a cer­tain prox­im­ity of bea­cons, and those of us lucky enough to live in Chelms­ford in the UK have been able to take part in a Tesco trial of iBea­cons in it’s local store, but con­sid­er­ing that iBea­cons was announced as part of iOS7 at Apple’s WWDC event in June 2013, and made offi­cial with the release of iOS7 on Sep­tem­ber 18th 2013, I’m sur­prised we haven’t seen more use made of it already. It might be that organ­i­sa­tions are work­ing out the best ways to deploy them, or cau­tious due to per­ceived issues of pri­vacy, but I thought we’d have heard more noise about them by now, since they are essen­tially an exten­sion of the already avail­able Loca­tion Services.

I’m pleased to say that we’re mak­ing a noise about our use of iBea­cons at Adobe EMEA Sum­mit 2014 and we’ll have a num­ber of bea­cons deployed around the event space, so make sure that you enable Loca­tion Ser­vices and Blue­tooth while you’re in atten­dance. To learn more about how we imple­mented the iBea­con func­tion­al­ity in the app, you should attend the ses­sion The new mobile expe­ri­ence: per­son­al­i­sa­tion, tar­get­ing, push, hyper-localisation, ana­lyt­ics and a whole lot more” with our Mobile Solu­tions Prod­uct Man­gaer, Roger Woods and we’ll also have a great ses­sion in the Per­son­al­i­sa­tion & Opti­mi­sa­tion track called Loca­tion, loca­tion, loca­tion! Effec­tive mobile tar­get­ing in an app-centric world” where our Mobile Ser­vices expert Ray Pun will be lead­ing a panel dis­cus­sion on the use of loca­tion tech­nolo­gies in mobile apps, and shar­ing some exam­ples of organ­i­sa­tions in North Amer­ica that have already started tak­ing advan­tage of this type of technology.

summit-ibeacon

Exam­ple mes­sage received based on iBeacons

So don’t be afraid of iBea­cons, or Gim­bal or datz­ing if you’re on Android, see them in action at Adobe Sum­mit EMEA 2014, take part in the dis­cus­sions and learn how you can start to take advan­tage of the new capa­bil­i­ties they pro­vide you for com­mu­ni­cat­ing with your cus­tomers. And if you’re not already reg­is­tered for Adobe Sum­mit EMEA 2014, reg­is­tra­tion is now closed but you can still be part of Sum­mit Live: http://​sum​mit​.adobe​.com/​e​m​e​a​/​s​e​s​s​i​o​n​s​/​s​u​m​m​i​t​-​l​i​ve/.