Drawn with Adobe Eazel by Paul Kercal (@Kercal)

Drawn with Adobe Eazel by Paul Ker­cal (@Kercal)

The past two days, Adobe Sum­mit has had more than 12,000 men­tions on social media. Atten­dees were busy tweet­ing their favourite quotes, inspi­ra­tions and ses­sions through­out the conference.

Adobe VP Strat­egy and Busi­ness Devel­op­ment, John Mel­lor, kicked off day two high­light­ing the big social stats from the first day, includ­ing more than 6,000 tweets from day one alone, with the offi­cial hash­tag trend­ing in the UK through­out both days. Mel­lor called out the top influ­encers who were help­ing to get the #Adobe­Sum­mit word out:

Top Adobe Summit influencers - day 1

The ses­sion gave atten­dees the chance to hear how a B2B oper­a­tion has adapted to the impact of mobile uptake for their web­site. SAP’s Shawn Burns talked about reg­u­lar test­ing and not for­get­ting that in B2B you’re not sell­ing to a glass build­ing, you’re still sell­ing to people.

We then turned the spot­light on our­selves with an “Adobe on Adobe” panel focus­ing on how we use Adobe Mar­ket­ing Cloud to make a bet­ter Adobe​.com.

BBC’s Phil Fearn­ley gave atten­dees an in-depth look behind the Lon­don 2012 “dig­i­tal Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, com­pared to about of 60% for other events like the Royal Wedding.

The keynote ses­sion closed with the morning’s high­light, a talk with Felix Baum­gart­ner, the man who fell from 39km above the earth and broke the sound bar­rier. In his inspi­ra­tional dia­logue with John Mel­lor, he talked of deal­ing with unpro­duc­tive meet­ings, devel­op­ing a pro­fes­sion­al­ism that his peers did not have, his level of con­fi­dence in hav­ing a vision and tak­ing risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog.

Felix Baumgartner

The les­son learned from Felix? To work in dig­i­tal mar­ket­ing you have to be a bit of a risk taker, just like him.

The day’s break­outs cov­ered every­thing from net pro­moter scores to dig­i­tal gar­den­ing, with ses­sions fill­ing to capac­ity leav­ing room to only stand.

Hybris Soft­ware helped end Sum­mit with CEO Ariel Luedi tak­ing the stage to talk about how their “plumb­ing” together with Mar­ket­ing Cloud solu­tions can help make the cus­tomer king.

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The day ended with a sneak peek at the lat­est devel­op­ments from Adobe Labs. Hosted by the hilar­i­ous Nina Conti and Monk, sneaks started with an impromptu “human ven­tril­o­quist doll” act, fea­tur­ing two atten­dees. Monk and Nina kept the laughs com­ing reward­ing atten­dees with iPad mini’s for their funny tweets. 10 sneaks had four min­utes each to sell their idea to atten­dees in an effort to win votes via twit­ter hashtags.

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Adobe Sum­mit may be over for this year, but the learn­ing will con­tinue. What were your high­lights from Sum­mit? Tweet @AdobeSummit and share your thoughts.

 

See you in 2014!

The Adobe Sum­mit Team

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