Blog Post:After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic buying and audience management are transforming the channel. [caption id="attachment_7903" align="alignright" width="150"]alison-fennah Alison Fennah[/caption] To bring you up-to-date, the IAB’s Alison Fennah will present the results of a recent survey in the Innovations and Thought Leaders track. "European ad formats: Trends across desktop, tablet and mobile” will show some fascinating trends across different devices and countries. European ad formats: Trends across desktop, tablet and mobile, 3:45pm, Wednesday, 14th MayUnleash the power of display advertising through analytics and audience targeting” will explain how Adobe now uses its own first party data to deliver sophisticated display campaigns. Kiki Burton, Manager, Adobe AudienceManager Consulting, will lead the technical discussion while colleague Ron Nagy, Senior Evangelist, Adobe, will show how Adobe’s marketing processes and approach have evolved to take advantage of new opportunities. Unleash the power of display advertising through analytics and audience targeting, 1:15pm, Thursday, 15th May Author: Date Created:7 May 2014 Date Published: Headline:Digital Advertising at Adobe Summit: Display Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_14.jpg

After cov­er­ing data, search and social adver­tis­ing ses­sions at Adobe Sum­mit, the last of this series focuses on the grand-daddy of dig­i­tal adver­tis­ing for­mats. Dis­play may seem to have lan­guished com­pared to search or social, but recent devel­op­ments in pro­gram­matic buy­ing and audi­ence man­age­ment are trans­form­ing the channel.

alison-fennah

Ali­son Fennah

To bring you up-to-date, the IAB’s Ali­son Fen­nah will present the results of a recent sur­vey in the Inno­va­tions and Thought Lead­ers track. “Euro­pean ad for­mats: Trends across desk­top, tablet and mobile” will show some fas­ci­nat­ing trends across dif­fer­ent devices and coun­tries.
Euro­pean ad for­mats: Trends across desk­top, tablet and mobile, 3:45pm, Wednes­day, 14th May

Unleash the power of dis­play adver­tis­ing through ana­lyt­ics and audi­ence tar­get­ing” will explain how Adobe now uses its own first party data to deliver sophis­ti­cated dis­play cam­paigns. Kiki Bur­ton, Man­ager, Adobe Audi­ence­M­an­ager Con­sult­ing, will lead the tech­ni­cal dis­cus­sion while col­league Ron Nagy, Senior Evan­ge­list, Adobe, will show how Adobe’s mar­ket­ing processes and approach have evolved to take advan­tage of new oppor­tu­ni­ties.
Unleash the power of dis­play adver­tis­ing through ana­lyt­ics and audi­ence tar­get­ing, 1:15pm, Thurs­day, 15th May