Blog Post:Select European countries, including the UK, Germany, France, Italy, Spain, the Netherlands and Switzerland, will see the arrival of Google Product Listing Ads (PLAs) from February 13th, 2013. The move will be the end to free traffic from Google shopping and search but does open up a huge opportunity for advertisers.  The introduction of PLAs will mean more granular control over product listings, bids and traffic, allowing advertisers and marketers to work out what’s going where and when, and distribute budget as necessary. The US completed Google’s Shopping’s transition from a free to a paid PLA model back in November 2012 and, so far, it’s been a success as both a significant and profitable source of traffic.  The additional costs involved with PLAs mean advertisers must consider spend efficiency when thinking about their strategies, and this is something that the UK can look to the US to learn what has and what hasn’t worked. Watch the video below to see what Jonathan Beeston, director, new product innovation at Adobe has to say on what marketers and advertisers can expect from Google PLAS, looking at: Further reading: Author: Date Created:21 February 2013 Date Published: Headline:Google PLA comes to Europe Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/02/90.png

Select Euro­pean coun­tries, includ­ing the UK, Ger­many, France, Italy, Spain, the Nether­lands and Switzer­land, will see the arrival of Google Prod­uct List­ing Ads (PLAs) from Feb­ru­ary 13th, 2013. The move will be the end to free traf­fic from Google shop­ping and search but does open up a huge oppor­tu­nity for adver­tis­ers.  The intro­duc­tion of PLAs will mean more gran­u­lar con­trol over prod­uct list­ings, bids and traf­fic, allow­ing adver­tis­ers and mar­keters to work out what’s going where and when, and dis­trib­ute bud­get as necessary.

The US com­pleted Google’s Shopping’s tran­si­tion from a free to a paid PLA model back in Novem­ber 2012 and, so far, it’s been a suc­cess as both a sig­nif­i­cant and prof­itable source of traf­fic.  The addi­tional costs involved with PLAs mean adver­tis­ers must con­sider spend effi­ciency when think­ing about their strate­gies, and this is some­thing that the UK can look to the US to learn what has and what hasn’t worked.

Watch the video below to see what Jonathan Bee­ston, direc­tor, new prod­uct inno­va­tion at Adobe has to say on what mar­keters and adver­tis­ers can expect from Google PLAS, look­ing at:

  • What are PLAs?
  • How are PLAs implemented?
  • What have we seen in the US?
  • What do you need to do?

Fur­ther reading: