Blog Post:Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages connecting employees, consumers and influencers to businesses.  According to Forrester’s newest B2B Social Technographics® numbers, 100% of business decision-makers use social media for work purposes, with LinkedIn the top platform for business purposes. In a new blog post, LinkedIn’s VP of Product Management, David Hahn, said the platform’s current content model means marketers have a hard time reaching people, “the high quality content they’ve produced – slideshows, articles, videos, and whitepapers – does not always achieve enough reach and engagement on their own channels.” For B2B organisations this announcement sounds like a perfect solution; you can target any segment of the 225 million members based on professional profile data. A few months ago Adobe was approached to be a beta partner for Sponsored Updates. Our own Pooja Prasad wrote in a blog about the testing, that “we knew we had to try it.”

LinkedIn Adobe

For 8 weeks we selected content to promote to our target audiences – from marketing execs to C-suite leaders. The real-time basic engagement statistics helped decide on how and when to optimise the campaign.  The results showed that sponsored updates put us in the front of marketers’ minds.  Surveyed users said after the campaign they were 2.5 times more likely to agree or strongly agree that Adobe’s Sponsored Updates “captured their attention.” The new ad format is available on desktop, mobile and tablet. It offers a CPC or CPM pricing for 20 languages in 200 countries. There’s also new comprehensive analytics to help marketers report on the ROI of advertising on LinkedIn. Do you think LinkedIn Sponsored Updates will help give your professional content better exposure and drive quality leads? Tell us in the comments or tweet us @AdobeMktgCloud.
Author: Date Created:31 July 2013 Date Published: Headline:LinkedIn rolls out Sponsored Updates Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/07/51.png

Last week LinkedIn announced the roll out of Spon­sored Updates. This type of adver­tis­ing on the plat­form is not a sur­prise for sea­soned marketers.

LinkedIn is by far the most pop­u­lar social net­work for pro­fes­sion­als, with 3 mil­lion com­pany pages con­nect­ing employ­ees, con­sumers and influ­encers to busi­nesses.  Accord­ing to Forrester’s newest B2B Social Techno­graph­ics® num­bers, 100% of busi­ness decision-makers use social media for work pur­poses, with LinkedIn the top plat­form for busi­ness purposes.

In a new blog post, LinkedIn’s VP of Prod­uct Man­age­ment, David Hahn, said the platform’s cur­rent con­tent model means mar­keters have a hard time reach­ing peo­ple, “the high qual­ity con­tent they’ve pro­duced – slideshows, arti­cles, videos, and whitepa­pers – does not always achieve enough reach and engage­ment on their own channels.”

For B2B organ­i­sa­tions this announce­ment sounds like a per­fect solu­tion; you can tar­get any seg­ment of the 225 mil­lion mem­bers based on pro­fes­sional pro­file data.

A few months ago Adobe was approached to be a beta part­ner for Spon­sored Updates. Our own Pooja Prasad wrote in a blog about the test­ing, that “we knew we had to try it.”

LinkedIn Adobe

For 8 weeks we selected con­tent to pro­mote to our tar­get audi­ences – from mar­ket­ing execs to C-suite lead­ers. The real-time basic engage­ment sta­tis­tics helped decide on how and when to opti­mise the cam­paign.  The results showed that spon­sored updates put us in the front of mar­keters’ minds.  Sur­veyed users said after the cam­paign they were 2.5 times more likely to agree or strongly agree that Adobe’s Spon­sored Updates “cap­tured their attention.”

The new ad for­mat is avail­able on desk­top, mobile and tablet. It offers a CPC or CPM pric­ing for 20 lan­guages in 200 coun­tries. There’s also new com­pre­hen­sive ana­lyt­ics to help mar­keters report on the ROI of adver­tis­ing on LinkedIn.

Do you think LinkedIn Spon­sored Updates will help give your pro­fes­sional con­tent bet­ter expo­sure and drive qual­ity leads? Tell us in the com­ments or tweet us @AdobeMktgCloud.