Blog Post:This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the United Kingdom and Europe are already erupting with holiday cheer—as Christmas markets, window displays, and lights across the region glisten with expectation for the season. And alongside the festivities, consumers are checking their pocketbooks while retailers are sharpening their strategies, preparing for what Adobe is predicting to be one of the most exciting growth years in online Christmas shopping. 2013 will be the year of mobile for Europe—with a 68 percent year-over-year increase from last year expected in mobile online sales, and an expectation to meet or surpass US mobile holiday sales by 2014 if the growth continues. Retail marketers, are your campaigns optimised for mobile? It is no longer a luxury, but vital to invest in one this holiday season—more on this later. Let’s also take a look at where and when the most dollars will be spent online, as a keen understanding of this activity will arm you with the timeliest and most effective marketing strategies. Adobe Digital Index: Online Shopping Forecast 2013 While Cyber Monday (2 December) in the United States comes as no surprise, in places like France we’re seeing an expected peak after Christmas on 8 January (145 per cent higher online sales vs. average daily online sales), due to les soldes winter sales which run each year from early January to mid-February. Interestingly, retailers in the Nordics can also expect an even higher increase in online sales on their peak shopping day of 9 December than retailers in the US on Cyber Monday (264 per cent vs. 250 per cent, respectively), leaving some work to do for Nordic marketers in sprucing up their online retail strategies. The highest grossing online shopping day in Europe as a whole is forecast to be December 9th, where the daily sales will be 2.74 times the 2013 average daily online sales. In the coming weeks, we’ll take a look at more in-depth data from the Adobe Digital Index 2013 Online Shopping Forecast, along with findings from a 2013 Holiday Retail Survey Adobe conducted about how consumers will think and shop online this holiday season. Stay tuned for more marketing insights during this busy season! About Mark Phibbs Mark Phibbs Mark Phibbs (@MarkPhibbs ) is Vice President of Adobe Systems for Europe, Middle East and Africa (EMEA) Marketing. Author: Date Created:6 November 2013 Date Published: Headline:Online Holiday Shopping Forecast and Trends 2013 Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/11/39.png

This week, Adobe released its Adobe Dig­i­tal Index 2013 Online Shop­ping Fore­cast, which focuses on pre­dic­tions for this year’s Christ­mas shop­ping sea­son (defined as Novem­ber and December).

Although sum­mer hol­i­days may still be a recent mem­ory, the streets of the United King­dom and Europe are already erupt­ing with hol­i­day cheer—as Christ­mas mar­kets, win­dow dis­plays, and lights across the region glis­ten with expec­ta­tion for the sea­son. And along­side the fes­tiv­i­ties, con­sumers are check­ing their pock­et­books while retail­ers are sharp­en­ing their strate­gies, prepar­ing for what Adobe is pre­dict­ing to be one of the most excit­ing growth years in online Christ­mas shopping.

2013 will be the year of mobile for Europe—with a 68 per­cent year-over-year increase from last year expected in mobile online sales, and an expec­ta­tion to meet or sur­pass US mobile hol­i­day sales by 2014 if the growth con­tin­ues. Retail mar­keters, are your cam­paigns opti­mised for mobile? It is no longer a lux­ury, but vital to invest in one this hol­i­day season—more on this later.

Let’s also take a look at where and when the most dol­lars will be spent online, as a keen under­stand­ing of this activ­ity will arm you with the timeli­est and most effec­tive mar­ket­ing strategies.

Adobe Digital Index: Online Shopping Forecast 2013

While Cyber Mon­day (2 Decem­ber) in the United States comes as no sur­prise, in places like France we’re see­ing an expected peak after Christ­mas on 8 Jan­u­ary (145 per cent higher online sales vs. aver­age daily online sales), due to les sol­des win­ter sales which run each year from early Jan­u­ary to mid-February. Inter­est­ingly, retail­ers in the Nordics can also expect an even higher increase in online sales on their peak shop­ping day of 9 Decem­ber than retail­ers in the US on Cyber Mon­day (264 per cent vs. 250 per cent, respec­tively), leav­ing some work to do for Nordic mar­keters in spruc­ing up their online retail strate­gies. The high­est gross­ing online shop­ping day in Europe as a whole is fore­cast to be Decem­ber 9th, where the daily sales will be 2.74 times the 2013 aver­age daily online sales.

In the com­ing weeks, we’ll take a look at more in-depth data from the Adobe Dig­i­tal Index 2013 Online Shop­ping Fore­cast, along with find­ings from a 2013 Hol­i­day Retail Sur­vey Adobe con­ducted about how con­sumers will think and shop online this hol­i­day season.

Stay tuned for more mar­ket­ing insights dur­ing this busy season!

About Mark Phibbs

Mark Phibbs

Mark Phibbs (@MarkPhibbs ) is Vice Pres­i­dent of Adobe Sys­tems for Europe, Mid­dle East and Africa (EMEA) Marketing.