Blog Post:As Christmas dawns around the world and the holiday shopping season officially comes to a close, retailers should be set to see record-breaking online sales this year thanks to huge spikes in mobile shopping, social media marketing, and increasingly more retailer-created shopping events (like Black Friday & Cyber Monday). So which countries are predicted to take the lead at the end of the holiday season? Before we turn our attention to 2014, let’stake a look at our final Adobe® Digital Index 2013 Online Shopping Forecast. Adobe-IG_HOLIDAY_ONLINE_SALES_V3 Looking at annual online sales across Europe, Adobe is predicting that the United Kingdom will take the top spot in online Christmas sales, with 26% of annual online revenue occurring during Christmas. Close behind the U.K. are the Netherlands and Nordic countries, with each region seeing 24% of annual online sales occur at Christmas. Worth noting, retailers in the United States are set to see just 22% of their online revenue fall during Christmas, hinting that European consumers are responding to digital marketing efforts of increasingly more savvy marketers. Germany and France are bringing up the rear, with 21% and 19%, respectively, of their online sales hitting during Christmas. With retailers typically targeting to book 30-50% of their annual sales during Christmas, this year’s online-only predictions bode well for the growing success of digital marketing tools enabling personalisation, social harmony, ease of use, and timely conversations. I look forward to what the new year will bring to digital marketers around the world. Have a Merry Christmas and a happy New Year. @MarkPhibbs Author: Date Created:25 December 2013 Date Published: Headline:The U.K. Set to Lead Online Sales This Christmas Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/12/Adobe_Blog-Header-images_1640x920_36.jpg

As Christ­mas dawns around the world and the hol­i­day shop­ping sea­son offi­cially comes to a close, retail­ers should be set to see record-breaking online sales this year thanks to huge spikes in mobile shop­ping, social media mar­ket­ing, and increas­ingly more retailer-created shop­ping events (like Black Fri­day & Cyber Monday).

So which coun­tries are pre­dicted to take the lead at the end of the hol­i­day sea­son? Before we turn our atten­tion to 2014, let’stake a look at our final Adobe® Dig­i­tal Index 2013 Online Shop­ping Forecast.

Adobe-IG_HOLIDAY_ONLINE_SALES_V3

Look­ing at annual online sales across Europe, Adobe is pre­dict­ing that the United King­dom will take the top spot in online Christ­mas sales, with 26% of annual online rev­enue occur­ring dur­ing Christ­mas. Close behind the U.K. are the Nether­lands and Nordic coun­tries, with each region see­ing 24% of annual online sales occur at Christ­mas. Worth not­ing, retail­ers in the United States are set to see just 22% of their online rev­enue fall dur­ing Christ­mas, hint­ing that Euro­pean con­sumers are respond­ing to dig­i­tal mar­ket­ing efforts of increas­ingly more savvy mar­keters. Ger­many and France are bring­ing up the rear, with 21% and 19%, respec­tively, of their online sales hit­ting dur­ing Christmas.

With retail­ers typ­i­cally tar­get­ing to book 30–50% of their annual sales dur­ing Christ­mas, this year’s online-only pre­dic­tions bode well for the grow­ing suc­cess of dig­i­tal mar­ket­ing tools enabling per­son­al­i­sa­tion, social har­mony, ease of use, and timely con­ver­sa­tions. I look for­ward to what the new year will bring to dig­i­tal mar­keters around the world.

Have a Merry Christ­mas and a happy New Year.

@MarkPhibbs