Mark Zablan, President of Adobe EMEA, on Marketing Reinvention & Adobe Summit

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Adobe Summit is just days away (May 14-15, 2014) and the excitement is building! Over the past days and weeks we have had the pleasure of chatting to some of the speakers in advance of Summit, such as: Justin (JC)

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Meet the Innovators & Thoughts Leaders at Adobe Summit

Will Hayward, Vice President Europe, BuzzFeed

It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together. 

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Justin (JC) Coghlan from Movember Speaking At Adobe Summit

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4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been

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Digital Advertising at Adobe Summit: Display

After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic

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Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Digital Advertising at Adobe Summit: Social Media

Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards

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David Williams from ASOS Speaking at Adobe Summit

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For millions of twenty-something fashion lovers, ASOS is the go-to destination for inspiration, style tips and, of course, online shopping. With 8.2 million active users and shipping to over 234 countries, ASOS delivers the right fashion to fashionistas across the

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Digital Advertising at Adobe Summit: Search

I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the

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A guide to the Personalisation & Optimisation track at Adobe Summit EMEA 2014

It’s nearly time for Adobe Summit EMEA 2014, and if you’re a veteran of previous Summits (this is my eighth) or you’re coming to your first one this year, you’ll want to maximise the number of breakout sessions you attend and make

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Take ‘The Great Marketing Measure’ and Test Your Creative or Analytical Mind

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As marketers, we’re accustomed to constantly analysing thought processes—whether they are connected to a campaign strategy, consumer behaviours, business results, or our own marketing minds. At Adobe, we’re passionate about enabling marketers to thrive in the digital age. And as

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