Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses. Think about this for a moment: how has mobile technology changed the way you live your life and consume information? There are reports…
The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference. Adobe VP Strategy and Business Development, John Mellor, kicked off day two…
Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent. This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So…
Not long to go till Adobe Summit hits London on 24-25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re…
You must be mad to be a digital marketer. Just look at what’s going on with the consumer journey: it’s a tangled maze of channels and devices. But cheer up; it’s only going to get worse! New digital channels and…
Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our…
On 8 April, Forrester Research, Inc. published their latest report on Web Content Management (WCM) and ranked Adobe as the leader. The report, The Forrester Wave™: Web Content Management for Digital Customer Experience, Q2 2013 placed Adobe as the only…
It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that “things should be made simpler but not simple”. I’ve…
Listening to and engaging with the marketplace are just a few of the ways brands are taking advantage of the always-on and connected nature of social media. According to ABN Amro’s Gerard Lindeboom, “The customer owns social… we just have…
With so many keywords, platforms and options, it can be difficult to find a solution to manage and optimise your paid search ad spend. For example, First Choice, the UK’s leading leisure travel company, needed to manage over a million…
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