Make Your Tweet Count!

Adobe_Blog Header images_1640x920_8

Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through enterprise. Young Enterprise has changed the

Tagged with: , , ,
Posted in Digital Marketing

Pre-Adobe Summit Introduction: Ben Donkor

Adobe_Blog Header images_1640x920_9

Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with excitement. This year’s Summit will be bigger than ever,

Tagged with: ,
Posted in Digital Marketing, Uncategorized

Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

Adobe_Blog Header images_1640x920_10

To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across

Tagged with: ,
Posted in Digital Marketing

Mark Zablan, President of Adobe EMEA, on Marketing Reinvention & Adobe Summit

Adobe_Blog Header images_1640x920_11

Adobe Summit is just days away (May 14-15, 2014) and the excitement is building! Over the past days and weeks we have had the pleasure of chatting to some of the speakers in advance of Summit, such as: Justin (JC)

Tagged with: , ,
Posted in Digital Marketing

Meet the Innovators & Thoughts Leaders at Adobe Summit

Adobe_Blog Header images_1640x920_12

It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together. 

Tagged with: , , ,
Posted in Digital Marketing

Justin (JC) Coghlan from Movember Speaking At Adobe Summit

Adobe_Blog Header images_1640x920_13

4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been

Tagged with: , ,
Posted in Digital Marketing

Digital Advertising at Adobe Summit: Display

Adobe_Blog Header images_1640x920_14

After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic

Tagged with: , , ,
Posted in Advertising

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

Adobe_Blog Header images_1640x920_15

The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

Tagged with: , , , ,
Posted in Digital Marketing, Testing & Targeting

Digital Advertising at Adobe Summit: Social Media

Adobe_Blog Header images_1640x920_24

Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards

Tagged with: , , ,
Posted in Advertising

David Williams from ASOS Speaking at Adobe Summit

Adobe_Blog Header images_1640x920_16

For millions of twenty-something fashion lovers, ASOS is the go-to destination for inspiration, style tips and, of course, online shopping. With 8.2 million active users and shipping to over 234 countries, ASOS delivers the right fashion to fashionistas across the

Tagged with: , ,
Posted in Digital Marketing
Join our community