“Social Media” is Dead. Long Live “Social Business”

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In many ways, I think this was the week that marked a shift in the social media industry in the UK. We’ve had the excitement of Social Media Week London and I’ve been judging of The Drum’s Social Buzz awards,

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Posted in Digital Marketing, Social Marketing

Marketers: what keeps you up at night? You’re probably not alone.

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Did you remember to set your segments to the latest data? Did you calculate that engagement rate using the right formula? Did you publish the changes to your client’s website? As a group, digital marketers doubt their skills, effectiveness and

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Posted in Digital Marketing

[Infographic] Optimising Paid Media

QDIB - Adobe UK Final-mini

Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

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Posted in Advertising

Marketing Minutes with Phillipa Snare, Microsoft UK

Marketing Minutes with Phillipa Snare

Microsoft UK’s CMO, Philippa Snare, joins us for our latest Marketing Minutes video. In this edition Philippa provides insight into the increasing trend of second screen behaviour and what this means for brands. She also shares some valuable advice for

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Posted in Digital Marketing

Retweet to Win with Adobe at DMEXCO!

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Are you attending DMEXCO in Cologne on 18 and 19 September 2013? We are and are proud to be the official DMEXCO sponsor! To celebrate, we’re giving away free memberships to Adobe Creative Cloud for 20 lucky DMEXCO attendees.  For

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Posted in Digital Marketing

Infographic: The 80 rules of social media

Social Media Rule 49

Some rules are written, some are unwritten, others are tweeted. Our Jeremy Waite gives you the 80 rules of social media in this infographic. Our favourite is number 5. What’s yours?  

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Posted in Social Marketing

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

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Posted in Digital Marketing

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Marketing

Marketing Minutes with Brian Solis, Altimeter Group

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Television, radio and the internet have changed society. What we do, where we go and how we do it has been affected, and marketers need to pay attention to this. Are you doing enough to get in front of consumers

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LinkedIn rolls out Sponsored Updates

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Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

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Posted in Advertising, Digital Marketing, Social Marketing
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