The U.K. Set to Lead Online Sales This Christmas

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As Christmas dawns around the world and the holiday shopping season officially comes to a close, retailers should be set to see record-breaking online sales this year thanks to huge spikes in mobile shopping, social media marketing, and increasingly more

Posted in Digital Marketing

Mobile Holiday Shopping Skyrocketing Across Europe

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This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of

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Posted in Analytics, Digital Marketing, Web Experience Management

Online Shoppers Turning To Mobile, Social During The Christmas Season


To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And

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Posted in Advertising, Analytics, Digital Marketing, Social Media

Online Holiday Shopping Forecast and Trends 2013

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This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Media

UK Marketers in Need of #MarketingTherapy

At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting

Info-Tech Research Group says Adobe Social is a “trend setter”

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There are plenty of options available when it comes to social media management platforms, but only one has been called a “trend setter”. Adobe Social was recently reviewed in the latest report from Info-Tech Research Group, Vendor Landscape Plus: Social

Posted in Digital Marketing

“Social Media” is Dead. Long Live “Social Business”


In many ways, I think this was the week that marked a shift in the social media industry in the UK. We’ve had the excitement of Social Media Week London and I’ve been judging of The Drum’s Social Buzz awards,

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Posted in Digital Marketing, Social Media

Marketers: what keeps you up at night? You’re probably not alone.


Did you remember to set your segments to the latest data? Did you calculate that engagement rate using the right formula? Did you publish the changes to your client’s website? As a group, digital marketers doubt their skills, effectiveness and

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Posted in Digital Marketing

[Infographic] Optimising Paid Media

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Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

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Posted in Advertising

Marketing Minutes with Phillipa Snare, Microsoft UK

Marketing Minutes with Phillipa Snare

Microsoft UK’s CMO, Philippa Snare, joins us for our latest Marketing Minutes video. In this edition Philippa provides insight into the increasing trend of second screen behaviour and what this means for brands. She also shares some valuable advice for

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Posted in Digital Marketing
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