Social media is on the ascen­dancy, but mar­keters are still strug­gling to under­stand the value and the role that the chan­nel plays in their wider efforts. Social adver­tis­ing is also becom­ing more impor­tant, as social net­works start to lean towards paid ampli­fi­ca­tion of con­tent, and away from organic reach.

Is social a viable chan­nel for direct response adver­tis­ing? “Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing” hosted by Adobe’s Milena Krasteva will take a hard look at the oppor­tu­ni­ties avail­able through social adver­tis­ing. Milena man­ages prod­uct devel­op­ment for the social ads part of the Adobe Media Opti­mizer solu­tion, and pos­sesses a detailed knowl­edge of social ad pro­grammes. Join­ing her to high­light the lat­est devel­op­ments from the world’s largest social net­work, is Facebook’s Ed Couch­man.
Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing, 11:30am, Wednes­day, 14th May

Face­book Graph Search and Google Plus are two exam­ples of how the worlds of search and social are col­lid­ing. Smart mar­keters can under­stand how to take advan­tage of this in “The con­ver­gence of search and social: cross-channel oppor­tu­ni­ties”. I’ll join Marc Blinder, Direc­tor of Social Mar­ket­ing at Adobe, to show how search and social teams can col­lab­o­rate, and what that means for shared goals, tech­nol­ogy and organ­i­sa­tional struc­ture.
The con­ver­gence of search and social: cross-channel oppor­tu­ni­ties, 1.30pm, Wednes­day, 14th May


Johnny Devitt

The growth of ad prod­ucts and for­mats seems to be accel­er­at­ing across every social net­work. To help fig­ure out which are the ones to pay atten­tion to, attend “The 11 hottest social ad types of 2014”. Johnny Devitt, Betfair’s Head of Mar­ket­ing Plat­forms & Data, aided by Rus­sell Smith, Senior Account Man­ager, Adobe, will step through the best per­form­ing ad types and how to make the most of them.
The 11 hottest social ad types of 2014, 11:20am, Thurs­day, 15th May