Blog Post:Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards paid amplification of content, and away from organic reach. Is social a viable channel for direct response advertising? "Generating positive revenue results through social advertising” hosted by Adobe’s Milena Krasteva will take a hard look at the opportunities available through social advertising. Milena manages product development for the social ads part of the Adobe Media Optimizer solution, and possesses a detailed knowledge of social ad programmes. Joining her to highlight the latest developments from the world’s largest social network, is Facebook’s Ed Couchman. Generating positive revenue results through social advertising, 11:30am, Wednesday, 14th May Facebook Graph Search and Google Plus are two examples of how the worlds of search and social are colliding. Smart marketers can understand how to take advantage of this in "The convergence of search and social: cross-channel opportunities”. I’ll join Marc Blinder, Director of Social Marketing at Adobe, to show how search and social teams can collaborate, and what that means for shared goals, technology and organisational structure. The convergence of search and social: cross-channel opportunities, 1.30pm, Wednesday, 14th May [caption id="attachment_7875" align="alignright" width="200"]johnny-devitt Johnny Devitt[/caption] The growth of ad products and formats seems to be accelerating across every social network. To help figure out which are the ones to pay attention to, attend "The 11 hottest social ad types of 2014”. Johnny Devitt, Betfair's Head of Marketing Platforms & Data, aided by Russell Smith, Senior Account Manager, Adobe, will step through the best performing ad types and how to make the most of them. The 11 hottest social ad types of 2014, 11:20am, Thursday, 15th May Author: Date Created:5 May 2014 Date Published: Headline:Digital Advertising at Adobe Summit: Social Media Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/05/Adobe_Blog-Header-images_1640x920_24.jpg

Social media is on the ascen­dancy, but mar­keters are still strug­gling to under­stand the value and the role that the chan­nel plays in their wider efforts. Social adver­tis­ing is also becom­ing more impor­tant, as social net­works start to lean towards paid ampli­fi­ca­tion of con­tent, and away from organic reach.

Is social a viable chan­nel for direct response adver­tis­ing? “Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing” hosted by Adobe’s Milena Krasteva will take a hard look at the oppor­tu­ni­ties avail­able through social adver­tis­ing. Milena man­ages prod­uct devel­op­ment for the social ads part of the Adobe Media Opti­mizer solu­tion, and pos­sesses a detailed knowl­edge of social ad pro­grammes. Join­ing her to high­light the lat­est devel­op­ments from the world’s largest social net­work, is Facebook’s Ed Couch­man.
Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing, 11:30am, Wednes­day, 14th May

Face­book Graph Search and Google Plus are two exam­ples of how the worlds of search and social are col­lid­ing. Smart mar­keters can under­stand how to take advan­tage of this in “The con­ver­gence of search and social: cross-channel oppor­tu­ni­ties”. I’ll join Marc Blinder, Direc­tor of Social Mar­ket­ing at Adobe, to show how search and social teams can col­lab­o­rate, and what that means for shared goals, tech­nol­ogy and organ­i­sa­tional struc­ture.
The con­ver­gence of search and social: cross-channel oppor­tu­ni­ties, 1.30pm, Wednes­day, 14th May

johnny-devitt

Johnny Devitt

The growth of ad prod­ucts and for­mats seems to be accel­er­at­ing across every social net­work. To help fig­ure out which are the ones to pay atten­tion to, attend “The 11 hottest social ad types of 2014”. Johnny Devitt, Betfair’s Head of Mar­ket­ing Plat­forms & Data, aided by Rus­sell Smith, Senior Account Man­ager, Adobe, will step through the best per­form­ing ad types and how to make the most of them.
The 11 hottest social ad types of 2014, 11:20am, Thurs­day, 15th May