Blog Post:The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the US, Australia and Asia via Adobe Media Optimizer. This covered a two month period (September and October 2012) and included a range of industries such as finance, publishing, travel, education, real estate, technology and sport. For each image, we looked at impressions and CTR, along with demographic data relating to the person who clicked in the image (such as their gender, age and location). As a result, we were able to identify some key factors to consider when selecting the images to use in your Facebook advertising that could increase your CTR Did you know that having people in your images, especially women, could result in twice as many clicks, compared to an image featuring a man? In terms of background imagery, uniform (such as a solid colour) is the way to go– but beware, the colour you choose is just as important with purple and yellow getting the most clicks. We also found that the angle and framing of the image make all the difference, with close-ups of products and people proven to drive the highest CTR. The research even showed the older you are the more you’ll click! People 51-60 are 2.5 times more likely to click on ads targeted to them, compared to teens. Take a look at the infographic below for some more of our findings and visit the website to learn more about Adobe Media Optimizer. 9_Adobe-Infographic-090813-01-blogsized2 Author: Date Created:14 August 2013 Date Published: Headline:Facebook Ads: Top 5 creative ways to achieve higher CTR Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/08/49.png

The pres­ence of peo­ple, choice of back­ground colours and even prod­uct angling all con­tribute to the effec­tive­ness of your Face­book ads, accord­ing to our lat­est research.

We analysed over 1,700 Face­book ad images used by adver­tis­ers from across Europe, the US, Aus­tralia and Asia via Adobe Media Opti­mizer. This cov­ered a two month period (Sep­tem­ber and Octo­ber 2012) and included a range of indus­tries such as finance, pub­lish­ing, travel, edu­ca­tion, real estate, tech­nol­ogy and sport. For each image, we looked at impres­sions and CTR, along with demo­graphic data relat­ing to the per­son who clicked in the image (such as their gen­der, age and location).

As a result, we were able to iden­tify some key fac­tors to con­sider when select­ing the images to use in your Face­book adver­tis­ing that could increase your CTR

Did you know that hav­ing peo­ple in your images, espe­cially women, could result in twice as many clicks, com­pared to an image fea­tur­ing a man? In terms of back­ground imagery, uni­form (such as a solid colour) is the way to go– but beware, the colour you choose is just as impor­tant with pur­ple and yel­low get­ting the most clicks. We also found that the angle and fram­ing of the image make all the dif­fer­ence, with close-ups of prod­ucts and peo­ple proven to drive the high­est CTR.

The research even showed the older you are the more you’ll click! Peo­ple 51–60 are 2.5 times more likely to click on ads tar­geted to them, com­pared to teens.

Take a look at the info­graphic below for some more of our find­ings and visit the web­site to learn more about Adobe Media Opti­mizer.

9_Adobe-Infographic-090813-01-blogsized2