Blog Post:In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said "…hashtags will be clickable on Facebook...  allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic.” [caption id="attachment_764" align="aligncenter" width="403"]Via memegenerator.net Via memegenerator.net[/caption] This is notable for a number of reasons. Firstly, marketers have long struggled to track conversations on the platform outside their brand page. This may be a small step toward allowing brands to listen to, engage in, and track more mentions of their products and services. Second, it puts Facebook in a position to pursue some of the substantial TV budget brands have at their disposal.  Social ad spend is still 2-5% on average and Facebook, citing stats from television viewership during Game of Thrones and The Oscars™ in their blog, clearly sees the opportunity to carve out a bigger slice of the pie. Lastly, and perhaps most importantly, it unifies the social sphere – I like to imagine Mrs. Sandberg leaning over to Mr. Zuckerberg and saying, "Mark, did you know you can't click a hashtag on Facebook?" and Mark says, "Oh yeah, I think that's on a TO DO list somewhere…" The function is currently only available to a limited number of users on desktop only. The clickable hashtags will open a pop-up feed of posts using the same hashtag – this includes public user posts and brand posts. What might this offer to marketers in the future? Will we be able to promote trends or sponsor hashtags like on Twitter? Where do you think this is headed? Author: Date Created:13 June 2013 Date Published: Headline:#Hashtags, hashtags everywhere! Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/06/60.png

In 2007, Chris Messina could never have pre­dicted his lit­tle hash­tag idea would spread like wild­fire from Twit­ter, to Insta­gram, tum­blr, Pin­ter­est and now Facebook.

In an announce­ment last night Face­book said “…hash­tags will be click­able on Face­book…  allow you to add con­text to a post or indi­cate that it is part of a larger dis­cus­sion. When you click on a hash­tag in Face­book, you’ll see a feed of what other peo­ple and Pages are say­ing about that event or topic.”

Via memegenerator.net

Via memegen​er​a​tor​.net

This is notable for a num­ber of rea­sons. Firstly, mar­keters have long strug­gled to track con­ver­sa­tions on the plat­form out­side their brand page. This may be a small step toward allow­ing brands to lis­ten to, engage in, and track more men­tions of their prod­ucts and services.

Sec­ond, it puts Face­book in a posi­tion to pur­sue some of the sub­stan­tial TV bud­get brands have at their dis­posal.  Social ad spend is still 2–5% on aver­age and Face­book, cit­ing stats from tele­vi­sion view­er­ship dur­ing Game of Thrones and The Oscars™ in their blog, clearly sees the oppor­tu­nity to carve out a big­ger slice of the pie.

Lastly, and per­haps most impor­tantly, it uni­fies the social sphere – I like to imag­ine Mrs. Sand­berg lean­ing over to Mr. Zucker­berg and say­ing, “Mark, did you know you can’t click a hash­tag on Face­book?” and Mark says, “Oh yeah, I think that’s on a TO DO list somewhere…”

The func­tion is cur­rently only avail­able to a lim­ited num­ber of users on desk­top only. The click­able hash­tags will open a pop-up feed of posts using the same hash­tag – this includes pub­lic user posts and brand posts.

What might this offer to mar­keters in the future? Will we be able to pro­mote trends or spon­sor hash­tags like on Twit­ter? Where do you think this is headed?