Blog Post:It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple". I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.
How To Plan A Successful Social Media Campaign from Jeremy Waite
Author: Date Created:25 March 2013 Date Published: Headline:How To Plan A Successful Social Media Campaign Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/03/77.png

It’s sur­pris­ing how com­pli­cated many peo­ple make social media cam­paign plan­ning. The most suc­cess­ful cam­paigns are usu­ally the most sim­ple, and they often fol­low the same pat­tern. Ein­stein once said that “things should be made sim­pler but not simple”.

I’ve cer­tainly over-simplified these two mod­els, but they work as a good demon­stra­tion to show how eas­ily you can build an effec­tive social media campaign.