It’s sur­pris­ing how com­pli­cated many peo­ple make social media cam­paign plan­ning. The most suc­cess­ful cam­paigns are usu­ally the most sim­ple, and they often fol­low the same pat­tern. Ein­stein once said that “things should be made sim­pler but not simple”.

I’ve cer­tainly over-simplified these two mod­els, but they work as a good demon­stra­tion to show how eas­ily you can build an effec­tive social media campaign.