Blog Post:There are plenty of options available when it comes to social media management platforms, but only one has been called a “trend setter”. Adobe Social was recently reviewed in the latest report from Info-Tech Research Group, Vendor Landscape Plus: Social Media Management Platforms (SMMP), and named the Value Award winner. "Adobe Social has emerged as a force to be reckoned with in this year’s vendor landscape,” says the report when highlighting the champions of the field. So what makes Adobe Social a force to be reckoned with? Its powerful engagement and analytics capabilities gives it the edge, not to mention its strong integration within Adobe Marketing Cloud, providing marketers with a well-rounded understanding of their digital marketing. Every marketer wants to know if social media is working for them and their organisation, but according to our latest report, less than half know how to actually measure their success. Within Adobe Social you can publish, moderate and listen to your social channels, as well as creating reports that help you see how your content is performing. You can also publish ads and build apps to customise your fans’ experiences on Facebook. The responsive interface means you can work on the go on via your mobile devices too.

Adobe Social

Read more about what Info-Tech Research Group has to say about the social media management platform vendor landscape.
Author: Date Created:15 October 2013 Date Published: Headline:Info-Tech Research Group says Adobe Social is a “trend setter” Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/10/Adobe_Blog-Header-images_1640x920_26.jpg

There are plenty of options avail­able when it comes to social media man­age­ment plat­forms, but only one has been called a “trend set­ter”. Adobe Social was recently reviewed in the lat­est report from Info-Tech Research Group, Ven­dor Land­scape Plus: Social Media Man­age­ment Plat­forms (SMMP), and named the Value Award winner.

Adobe Social has emerged as a force to be reck­oned with in this year’s ven­dor land­scape,” says the report when high­light­ing the cham­pi­ons of the field.

So what makes Adobe Social a force to be reck­oned with? Its pow­er­ful engage­ment and ana­lyt­ics capa­bil­i­ties gives it the edge, not to men­tion its strong inte­gra­tion within Adobe Mar­ket­ing Cloud, pro­vid­ing mar­keters with a well-rounded under­stand­ing of their dig­i­tal marketing.

Every mar­keter wants to know if social media is work­ing for them and their organ­i­sa­tion, but accord­ing to our lat­est report, less than half know how to actu­ally mea­sure their success.

Within Adobe Social you can pub­lish, mod­er­ate and lis­ten to your social chan­nels, as well as cre­at­ing reports that help you see how your con­tent is per­form­ing. You can also pub­lish ads and build apps to cus­tomise your fans’ expe­ri­ences on Face­book. The respon­sive inter­face means you can work on the go on via your mobile devices too.

Adobe Social

Read more about what Info-Tech Research Group has to say about the social media man­age­ment plat­form ven­dor landscape.