Blog Post:The first few months of the year are often met with a refreshing outlook and are viewed by many as a great opportunity to reinvent oneself, as Nina Simone once sang; “It’s a new dawn, it’s a new day, and a new life for me, and I’m feeling good!” As 2015 gets into full swing and spring is upon us it can only mean one thing, it’s #AdobeSummit time! This year’s Adobe Digital Marketing Summit is centered around the theme of Reinvention and invites all of it’s attendees to share and explore how Adobe and thousands of other businesses’ are reinventing themselves each day to stay tuned to the every changing landscape of digital marketing and stay one step ahead of future trends. Held in the heart of London, our annual digital marketing conference boasts over 135 sessions, all designed to help marketers connect with customers and each other. Around 5,000 digital leaders will be there this year, making Adobe Summit one of the largest conferences of its kind. Social Marketing track For our Social track this year we’ve stayed true to the overall theme, The Journey of Reinvention, to bring you some fantastic sessions, keynotes and panels that’ll be both inspirational and informative, allowing you to connect with some of the leading innovators and professionals in the industry. Social networking is the number one consumer activity on the web and an increasingly important layer across marketing channels and campaigns, yet many marketers admit that social efforts are still difficult to manage and measure. Learn about key practices necessary to capitalize on this evolving space, and walk away with tangible strategies for creating a social marketing practice tied to real, quantifiable business returns. Not just for social marketers, this track is designed to help all marketing departments identify how to measure the impact of social efforts, integrate and activate social content across marketing campaigns, and use rich social data to optimize marketing communications across the customer journey. Here’s a sneak peak at some of the sessions and guest speakers: Why social content is (still) king and how to get it right As your audience interacts with more and more branded social content, they demand a lot more from social content marketers in terms of relevance, engagement, and quality. Learn how marketers are evolving their content strategy to respond to real-time situations, anticipate and organically join conversations, and lead storytelling in an authentic way. Explore the tactics and tools that drive these strategies and the results that prove its effectiveness Join Simon Nicholson, Social Media Manager for Adobe EMEA, Becks Moring from Adobe Social, David Isherwood, Global Social Media Manager for Renault & Fearghal O’Connor from YouTube as we dive deeper into how content is still king of the social landscape Measuring social engagement in hard numbers Social marketers have a huge challenge in delivering compelling content to increasingly savvy audiences, and with more content than ever on social channels it’s difficult to gain and hold people’s attention. At the same time we have organizations with many users, many social channels and a lot of content. So how do we manage this? How do we win? Sony PlayStation have faced this challenge head on and together with Adobe are here to tell the story of how they did it and share advice, tips and frameworks to help you and your organization do the same. For this session we welcome Roberto Kusabbi, Senior Social Community Manager at Sony Computer Entertainment Europe who joins Adobe Social’s Jack Ashman as they look at social engagement in hard numbers Social ROI all-star panel: Lessons from the front lines With all the challenges facing social marketers today—platform proliferation, audience fragmentation, ever more complex content and scale needs—measuring the ROI and effectiveness of social marketing efforts still tops our customers’ 2015 priorities, as it should. You need to understand what’s working to prove the value of what you do and to do more of it. This panel brings together customers from across industries that are using social data to demonstrate value against real business metrics, enrich customer understanding and audience segmentation, and optimize marketing efforts This fantastic panel will explore Social ROI from every angle with excellent guest speakers including our very own Emma Wilkinson, Head of Communications & Social EMEA at Adobe, Davey Strachan, Senior Business Analyst at Shell & Gareth Davies, Head of Digital & Social at BSkyB, hosted by Adobe Social’s Simon Thompson Tell me what you want, what you really really want Creating a great customer experience is so much more than responding to angry customers after they’ve already had a horrible experience. Customers tell companies what they want - and don’t want - with everything from subtle hints to angry demands. A customer tweeting at you is an opportunity, but at what point is that opportunity lost? Twitter data helps you understand what your customers want at a macro level and enables you to surprise and delight them at a micro level. Featuring Carmen Sutter, Product Manager for Adobe Social alongside Gemma Proctor & Joana Geary from Twitter’s Research, Government & News teams See you at EMEA Summit! Visit the EMEA Summit website to book your sessions now.

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Author: Date Created:13 April 2015 Date Published: Headline:Social Marketing at Adobe Summit EMEA 2015 Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2015/03/Fotolia_62385844_Subscription_Yearly_M_PLUS.jpg

The first few months of the year are often met with a refresh­ing out­look and are viewed by many as a great oppor­tu­nity to rein­vent one­self, as Nina Simone once sang; “It’s a new dawn, it’s a new day, and a new life for me, and I’m feel­ing good!” As 2015 gets into full swing and spring is upon us it can only mean one thing, it’s #Adobe­Sum­mit time!

This year’s Adobe Dig­i­tal Mar­ket­ing Sum­mit is cen­tered around the theme of Rein­ven­tion and invites all of it’s atten­dees to share and explore how Adobe and thou­sands of other busi­nesses’ are rein­vent­ing them­selves each day to stay tuned to the every chang­ing land­scape of dig­i­tal mar­ket­ing and stay one step ahead of future trends.

Held in the heart of Lon­don, our annual dig­i­tal mar­ket­ing con­fer­ence boasts over 135 ses­sions, all designed to help mar­keters con­nect with cus­tomers and each other. Around 5,000 dig­i­tal lead­ers will be there this year, mak­ing Adobe Sum­mit one of the largest con­fer­ences of its kind.

Social Mar­ket­ing track

For our Social track this year we’ve stayed true to the over­all theme, The Jour­ney of Rein­ven­tion, to bring you some fan­tas­tic ses­sions, keynotes and pan­els that’ll be both inspi­ra­tional and infor­ma­tive, allow­ing you to con­nect with some of the lead­ing inno­va­tors and pro­fes­sion­als in the industry.

Social net­work­ing is the num­ber one con­sumer activ­ity on the web and an increas­ingly impor­tant layer across mar­ket­ing chan­nels and cam­paigns, yet many mar­keters admit that social efforts are still dif­fi­cult to man­age and mea­sure. Learn about key prac­tices nec­es­sary to cap­i­tal­ize on this evolv­ing space, and walk away with tan­gi­ble strate­gies for cre­at­ing a social mar­ket­ing prac­tice tied to real, quan­tifi­able busi­ness returns. Not just for social mar­keters, this track is designed to help all mar­ket­ing depart­ments iden­tify how to mea­sure the impact of social efforts, inte­grate and acti­vate social con­tent across mar­ket­ing cam­paigns, and use rich social data to opti­mize mar­ket­ing com­mu­ni­ca­tions across the cus­tomer journey.

Here’s a sneak peak at some of the ses­sions and guest speakers:

Why social con­tent is (still) king and how to get it right

As your audi­ence inter­acts with more and more branded social con­tent, they demand a lot more from social con­tent mar­keters in terms of rel­e­vance, engage­ment, and qual­ity. Learn how mar­keters are evolv­ing their con­tent strat­egy to respond to real-time sit­u­a­tions, antic­i­pate and organ­i­cally join con­ver­sa­tions, and lead sto­ry­telling in an authen­tic way. Explore the tac­tics and tools that drive these strate­gies and the results that prove its effectiveness

Join Simon Nichol­son, Social Media Man­ager for Adobe EMEA, Becks Mor­ing from Adobe Social, David Ish­er­wood, Global Social Media Man­ager for Renault & Fearghal O’Connor from YouTube as we dive deeper into how con­tent is still king of the social landscape

Mea­sur­ing social engage­ment in hard numbers

Social mar­keters have a huge chal­lenge in deliv­er­ing com­pelling con­tent to increas­ingly savvy audi­ences, and with more con­tent than ever on social chan­nels it’s dif­fi­cult to gain and hold people’s atten­tion. At the same time we have orga­ni­za­tions with many users, many social chan­nels and a lot of con­tent. So how do we man­age this? How do we win?

Sony PlaySta­tion have faced this chal­lenge head on and together with Adobe are here to tell the story of how they did it and share advice, tips and frame­works to help you and your orga­ni­za­tion do the same.

For this ses­sion we wel­come Roberto Kus­abbi, Senior Social Com­mu­nity Man­ager at Sony Com­puter Enter­tain­ment Europe who joins Adobe Social’s Jack Ash­man as they look at social engage­ment in hard numbers

Social ROI all-star panel: Lessons from the front lines

With all the chal­lenges fac­ing social mar­keters today—platform pro­lif­er­a­tion, audi­ence frag­men­ta­tion, ever more com­plex con­tent and scale needs—measuring the ROI and effec­tive­ness of social mar­ket­ing efforts still tops our cus­tomers’ 2015 pri­or­i­ties, as it should. You need to under­stand what’s work­ing to prove the value of what you do and to do more of it. This panel brings together cus­tomers from across indus­tries that are using social data to demon­strate value against real busi­ness met­rics, enrich cus­tomer under­stand­ing and audi­ence seg­men­ta­tion, and opti­mize mar­ket­ing efforts

This fan­tas­tic panel will explore Social ROI from every angle with excel­lent guest speak­ers includ­ing our very own Emma Wilkin­son, Head of Com­mu­ni­ca­tions & Social EMEA at Adobe, Davey Stra­chan, Senior Busi­ness Ana­lyst at Shell & Gareth Davies, Head of Dig­i­tal & Social at BSkyB, hosted by Adobe Social’s Simon Thompson

Tell me what you want, what you really really want

Cre­at­ing a great cus­tomer expe­ri­ence is so much more than respond­ing to angry cus­tomers after they’ve already had a hor­ri­ble expe­ri­ence. Cus­tomers tell com­pa­nies what they want — and don’t want — with every­thing from sub­tle hints to angry demands. A cus­tomer tweet­ing at you is an oppor­tu­nity, but at what point is that oppor­tu­nity lost? Twit­ter data helps you under­stand what your cus­tomers want at a macro level and enables you to sur­prise and delight them at a micro level.

Fea­tur­ing Car­men Sut­ter, Prod­uct Man­ager for Adobe Social along­side Gemma Proc­tor & Joana Geary from Twitter’s Research, Gov­ern­ment & News teams

See you at EMEA Sum­mit! Visit the EMEA Sum­mit web­site to book your ses­sions now.

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