Blog Post:With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in an attempt to see if users will guess right. Will it be a boy or a girl, what will be his or her name, and who is tweeting about it? First, we added and tracked mentions of the terms ‘royal baby’ and #royalbaby, before segmenting the data by platform in order to only look at conversations about the new royal arrival that were happening on Twitter. Adobe Social consultant services then dove deeper into the data to identify the demographics of the tweeters. Using the top traditional royal names plus some more offered up by the press, we went further by tracking instances of those names used alongside the ‘royal baby’ and ‘#royalbaby’ terms. There were a staggering 50,000+ mentions of the royal baby in 30 days, with 59% of tweets coming from women. No surprise that 41.9% of the tweets were from the UK, but a good number also came from the US (30%). According to our results the royal baby will be a girl, named Alexandra. Will we be right? Only time will tell. In the meantime, join us in welcoming the royal baby by signing our giant e-card (and help to break a world record!): www.adoberoyalbabycard.com

AdobeSocial-RoyalBabyPrediction

Author: Date Created:10 July 2013 Date Published: Headline:The Royal Baby: Predictions from the Twittersphere Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/07/56.png

With only days (or hours) to go until the royal birth, we won­dered if social media could pre­dict the gen­der of the royal baby and their name.

Using Adobe Social we pulled Twit­ter data from the last thirty days in an attempt to see if users will guess right. Will it be a boy or a girl, what will be his or her name, and who is tweet­ing about it?

First, we added and tracked men­tions of the terms ‘royal baby’ and #roy­al­baby, before seg­ment­ing the data by plat­form in order to only look at con­ver­sa­tions about the new royal arrival that were hap­pen­ing on Twit­ter. Adobe Social con­sul­tant ser­vices then dove deeper into the data to iden­tify the demo­graph­ics of the tweeters.

Using the top tra­di­tional royal names plus some more offered up by the press, we went fur­ther by track­ing instances of those names used along­side the ‘royal baby’ and ‘#roy­al­baby’ terms.

There were a stag­ger­ing 50,000+ men­tions of the royal baby in 30 days, with 59% of tweets com­ing from women. No sur­prise that 41.9% of the tweets were from the UK, but a good num­ber also came from the US (30%).

Accord­ing to our results the royal baby will be a girl, named Alexan­dra. Will we be right? Only time will tell.

In the mean­time, join us in wel­com­ing the royal baby by sign­ing our giant e-card (and help to break a world record!): www​.adoberoy​al​baby​card​.com

AdobeSocial-RoyalBabyPrediction