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Digital Advertising at Adobe Summit: Search

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I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the

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Posted in Advertising

Digital Advertising at Adobe Summit: Data

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Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital

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Posted in Advertising

Using Facebook Custom Audiences to find the right audience

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Used by over 90% of businesses, there is no doubt that email is still one of the most popular channels with marketers. That said, as social networks, instant messaging and in app push notifications become more important, the increasing amount

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Posted in Social Media

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

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Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Work your Digital Advertising with the Power of Data

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Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make

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Posted in Advertising, Digital Marketing

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Advertisers take note, tablet traffic is a gift for 2014

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Once again, tablets seemed to be the present of choice for loved ones this Christmas, with many going online in the morning to play with their new device.  In just one day, in the UK, we saw the tablet click share

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Posted in Advertising

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Media

Adobe & Neolane: Under the Hood


When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!

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Posted in Digital Marketing
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