Blog Archives

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

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Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Adobe & Neolane: Under the Hood

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When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!

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Posted in Digital Marketing

Is Social Media Becoming the Cocktail Party from Hell?

Two weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It caught my attention when I first read

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Posted in Digital Marketing, Social Media
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