Blog Archives

Adobe Summit EMEA: Day 2 Overview

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Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th

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Posted in Digital Marketing

Adobe Summit EMEA: Day 1 Overview

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Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over

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Posted in Digital Marketing

Make Your Tweet Count!

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Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through enterprise. Young Enterprise has changed the

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Posted in Digital Marketing

Pre-Adobe Summit Introduction: Ben Donkor

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Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with excitement. This year’s Summit will be bigger than ever,

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Posted in Digital Marketing, Uncategorized

Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

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To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across

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Mark Zablan, President of Adobe EMEA, on Marketing Reinvention & Adobe Summit

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Adobe Summit is just days away (May 14-15, 2014) and the excitement is building! Over the past days and weeks we have had the pleasure of chatting to some of the speakers in advance of Summit, such as: Justin (JC)

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Posted in Digital Marketing

Meet the Innovators & Thoughts Leaders at Adobe Summit

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It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together. 

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Posted in Digital Marketing

Justin (JC) Coghlan from Movember Speaking At Adobe Summit

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4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been

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Digital Advertising at Adobe Summit: Display

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After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic

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Posted in Advertising

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Posted in Digital Marketing, Testing & Targeting
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