Blog Archives

Digital Advertising at Adobe Summit: Social Media

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Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards

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Posted in Search Marketing

David Williams from ASOS Speaking at Adobe Summit

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For millions of twenty-something fashion lovers, ASOS is the go-to destination for inspiration, style tips and, of course, online shopping. With 8.2 million active users and shipping to over 234 countries, ASOS delivers the right fashion to fashionistas across the

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Posted in Analytics

Digital Advertising at Adobe Summit: Search

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I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the

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Posted in Search Marketing

A guide to the Personalisation & Optimisation track at Adobe Summit EMEA 2014

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It’s nearly time for Adobe Summit EMEA 2014, and if you’re a veteran of previous Summits (this is my eighth) or you’re coming to your first one this year, you’ll want to maximise the number of breakout sessions you attend and make

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Posted in Personalisation

Digital Advertising at Adobe Summit: Data

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Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital

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Posted in Advertising

Michael Acton Smith Speaking at Adobe Summit

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Mind Candy is ‘an entertainment company that creates magical brands with a digital heart’ and are the creators of Furi, Poppet, Luvli, Katsuma, Diavlo and Zommer (also known as Moshi Monsters). The man behind these hugely popular pet monsters -

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Posted in News & Resources

Dr David Cox from Headspace Speaking at Adobe Summit

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Headspace, the meditation experts, are on a mission. That mission is to get as many people in the world to practice meditation for 10 minutes a day, to help us experience a healthier a happier mind. We caught up with

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Posted in News & Resources

Will Hayward from BuzzFeed Speaking at Adobe Summit

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Second up in our series of blogs, where we get to know a little bit more about some of the speakers that will take to the stage at Adobe Summit in London (14-15 May), is Will Hayward, vice president of

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Posted in News & Resources

Amber Atherton Speaking At Adobe Summit EMEA

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With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in News & Resources

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in News & Resources
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