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Digital Advertising at Adobe Summit: Social Media

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Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards

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Posted in Advertising

The switch is on: Google AdWords moves to Enhanced Campaigns

enhanced campaigns

Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and

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Posted in Advertising, Digital Marketing

Ads that work harder for your money

Half your ad spend is wasted. That's ridiculous.

With so many keywords, platforms and options, it can be difficult to find a solution to manage and optimise your paid search ad spend. For example, First Choice, the UK’s leading leisure travel company, needed to manage over a million

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Posted in Advertising
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