Blog Archives

Michael Acton Smith Speaking at Adobe Summit

TW_MAS

Mind Candy is ‘an entertainment company that creates magical brands with a digital heart’ and are the creators of Furi, Poppet, Luvli, Katsuma, Diavlo and Zommer (also known as Moshi Monsters). The man behind these hugely popular pet monsters -

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Posted in Digital Marketing

Amber Atherton Speaking At Adobe Summit EMEA

Amber Atherton

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured

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Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

UK Marketers in Need of #MarketingTherapy

At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a

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Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting

Adobe & Neolane: Under the Hood

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When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!

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Posted in Digital Marketing

The Royal Baby: Predictions from the Twittersphere

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With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in

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Posted in Social Marketing

#Hashtags, hashtags everywhere!

Von „memegenerator.net“

In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said “…hashtags will be clickable on Facebook…  allow you

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Posted in Advertising, Social Marketing

Are we nearly there yet? The journey from Content Management to Customer Experience Management

Are we there yet?

I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The

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Posted in Web Experience Management
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