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Adobe at dmexco: the overview

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Last week, I attended the world’s largest digital marketing conference in Cologne. As a digital marketer, you’re sure to know this is dmexco. With over 30,000 attendees and 800 exhibitors, it’s a hub for digital marketers to talk about all

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Digital Transformation Needs Marketing & IT to Align

Digital Transformation Needs Marketing & IT to Align

Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing.

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Entering New Dimensions – Adobe at dmexco 2014

Entering New Dimensions – Adobe at dmexco 2014

Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This year our very own Brad Rencher, SVP &

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