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Digital Transformation Needs Marketing & IT to Align

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Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing.

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Posted in Digital Marketing

Entering New Dimensions – Adobe at dmexco 2014

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Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This year our very own Brad Rencher, SVP &

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Posted in Digital Marketing
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