Blog Archives

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

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In the past few years, the marketing industry has morphed into a digital steam engine, charging marketers through uncharted territories across social media, web content, media optimization and more. But marketers haven’t felt comfortable with this powerful innovation. How would

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Posted in Personalisation

Customer Experience and Content Marketing Top 2014 Digital Trends

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Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in News & Resources

[Infographic] Optimising Paid Media

Optimising Paid Media

Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

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Posted in Campaign Management

Digital marketers, what are you using social media for?

Digital marketers, what are you using social media for?

We wanted to know – what are you using social media for in your digital marketing? So, we asked: #twitpoll What are you using twitter for as a digital marketer: A) Brand awarenessB) Lead generationC) Customer serviceD) Driving sales —

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Posted in Social Media

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do

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Posted in Web Experience
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