Blog Archives

Refresh for Facebook’s Right Hand Side Ads

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‘What is the objective of this campaign?’ should be where every Facebook advertiser should begin. This has been the core question that has fuelled Facebook in its simplification process of their ad format offering since they announced it back in

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Posted in Advertising

Using Facebook Custom Audiences to find the right audience

Used by over 90% of businesses, there is no doubt that email is still one of the most popular channels with marketers. That said, as social networks, instant messaging and in app push notifications become more important, the increasing amount

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Posted in Social Marketing

Which Social Networks Should You Care About in 2014?

It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with

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Posted in Digital Marketing, Social Marketing

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Marketing
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